Carmindy joins Abreva to Launch Abreva Conceal – A Patch to Cover Cold Sores

“Ok Lady…you can’t be snooty with a cold sore. Sorry.”  Only days after sending out this tweet, I found an item on my calendar to join celebrity makeup artist, TV host and author, Carmindy, at a press breakfast to launch Abreva Conceal, a  product to help cold sore sufferers.

A cold sore is a physical manifestation of Herpes Simplex 1. It is said that 90% of the US population has Herpes Simplex 1 but only 20% of people suffer from breakouts. For those suffering with breakouts, it is a complete confidence crusher.

GlaxoSmithKline, manufacturer of Abreva, conducted a survey of 1022 women who suffer from cold sores and here are some interesting findings:

• Sufferers use on average approximately two products per year to cover their cold sores, with top products used including make-up, Neosporin and petroleum jelly. Women have gone to extreme lengths to cover their cold sores, turning to rubbing alcohol, nail polish remover and even garlic.
• More than one-third (35%) have even stayed home because of a cold sore, and one in four women have lied about what a cold sore was.
• A majority of brides were nervous about getting a cold sore on their wedding day. In fact, brides reported that they were more nervous about a cold sore (61%) than looking heavier (47%) or not having hair (48%) or makeup (36%) look the way they wanted.
• Nearly nine out of 10 women (88%) don’t feel confident  with a cold sore, and 83% worry about what people are  thinking.
• Approximately three quarters (74%) don’t like to spend more time in public than absolutely necessary with a cold sore.
• Seventy-one percent avoided being intimate with their partner, while approximately one in three (34%) of sufferers said their partner avoided being intimate with them.
• Nearly two-thirds (65%) would rather not kiss their boyfriend for a month than have a cold sore on a first date (35%).
• Nearly one-quarter (23%) of respondents also reported they cancelled or rescheduled a date because of a cold sore.

Abreva Conceal covers a cold sore allowing you to add makeup and go about your life with confidence!

Abreva Conceal is made  using  GlaxoSmithKline’s proprietary MicroAirTM technology, which allows air in while keeping contaminants out.  The patch is translucent, therefore, it works for any skin tone and is made from polyurethane, so, even people with latex and rubber allergies can cover their cold sores with confidence.  

Here are the 3 Steps to using Abreva Conceal:

First, clean and dry the area where the patch will go, then peel the applicator tab from the clear backing.

1.) Press:  Press on Conceal firmly in the center, hold for 15 seconds and then gently pull away the applicator tab at a slight angle.

2.) Powder:  Then “Powder” with your normal daily makeup regimen. Carmindy suggests stippling your oil free foundation over the patch then following with powder foundation.

3.) Perfect!

Abreva Conceal is available in packets of 6 and 12 and can be purchased from retailers nationwide.

There you have it folks, you can be snooty with a cold sore.

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