The Year of You and Dove #LoveYourHair

The Year of You and Dove #LoveYourHair

This will be my final blog post of the year, and my partnership with Dove for the #LoveYourHair campaign is the perfect way to end 2016.

As the year comes to a close, I’m constantly asked to share my predictions of the beauty landscape for 2017. What does the future hold? Well, I don’t have a crystal ball but I have eyes, ears, feelings and intuition based on professional experiences and observations — And I predict that 2017 will be the YEAR OF YOU! (Groundbreaking….but stick with me)

me…grooming Phoebe’s hair

As much as I literally want to “gag myself with a spoon” [#sarcasm] almost every time I go on social media because same, same, same, I do  see not-so-subtle signs of the tide turning. Men and women have had it up to here with picture perfect and fake norms. The definition of beauty is broad and glorious — It is you, it is me, it is black, it is white, it is kinky, it is curly. It is whatever you want it to be. Because, again, 2017 is the YEAR OF YOU.




Dove Hair is especially committed to expanding the definition of beautiful hair and ensuring that your hair (as it naturally sprouts from your head) is a source of confidence!


As part of the #LoveYourHair campaign, the social mission to encourage conversations with mothers on how & why they should share hair positivity with their daughters. Dove Hair is currently hosting a super cute website where you can personalize your mother/daughter photo with fun text and images — and then share on your social platforms!

Did You Know…

There is a narrow depiction of how “beautiful hair” traditionally looks. Earlier this year, Dove Hair found that 8 in 10 women feel pressure to wear their hair a certain way. For many, these pressures begin at an early age.

My Little Pheebs

At 3, Phoebe’s confidence is unshakeable. She is loved, nurtured and protected by parents who would catch a case if anyone ever tried to harm her happiness. However, as she becomes more independent, she’ll learn to fend for herself. One thing that I want her to always hold dear is her current 3 year old inner princess-unicorn-I’m-special-because-I’m-me magic. I want to teach her to ALWAYS let this inner magic reign supreme…even when the world tells her otherwise (because, sigh, it will).


A recent Dove study found that 82% of girls learn to care about themselves from their mother. Well, you were born with the RIGHT KIND OF MOTHER, Phoebe. I will instill self-love and personal pride until there’s no breath left in my body.

As a mother, I acknowledge and accept the role that I play in my daughter’s life. It is my responsibility to ensure that she grows up feeling confident in her individuality.

I am over the moon in love with Dove’s #LoveYourHair campaign because it celebrates the beauty of daughters.

Tell her why you love her hair and inspire her to do the same by creating and sharing a custom #LoveYourHair animated message with Dove.  May your little girl always know  that her hair is unique and beautiful and so is she!

Happy 2017, kids. We made it (barely, LOL)!

*Sponsored by Dove. Opinions my own. Please support the brands that support and help to make ThisThatBeauty possible.



Felicia Walker Benson is Editor in Chief for ThisThatBeauty. For Felicia's complete bio, click on the "About Felicia" tab. Follow Felicia on Twitter @ThisThatBeauty From time to time the good folks from various brands, PR companies, and marketing firms graciously provide product to ThisThatBeauty for editorial consideration. Much appreciated! However, ThisThatBeauty readers can take comfort in knowing that gratis product has never nor will it ever guarantee a mention on my little old blog. Simply put, I write about whatever I darn well please. Thank you very much! For less sassy verbiage on how products make it to the prestigious pages of ThisThatBeauty, click the tab in the upper right hand corner labeled "Disclosure".


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