One of the first designer brands that I fell in love with was Christian Dior. Recently my love for Dior transitioned from fashion to makeup. As a Dior mascara devotee, I squealed at the opportunity to pitch in for Felicia at the ninth hour and cover an event celebrating the of launch of Dior.com.
The event was hosted at the hip and trendy Simyone Lounge in the Meatpacking district. As I entered the facility, Miss Dior cocktails (blended pomegranate margarita on the rocks) were on hand. I was the first guest to arrive (excited much) so I had the opportunity to speak with the makeup artist and get a quick makeover. Makeup artist Joel Marriot added a little depth and shimmer to my eyes using colors from the 5-Colours Iridescent Eyeshadow palette, Petal Shine and color to my lips using the highly pigmented and moisturizing lipstick in fuchsia, from the Rouge Dior collection.
Beauty insiders soon filled the space and we were all introduced to the brand spankin’ new retail experience that is Dior.com. The website is highly interactive, has historic information on the brand and products but the best part is that you can now buy all of your Dior beauty products with the click of a button. My favorite thing about the site is the feature that allows you to “dress your lips in a wardrobe of addict shades.†This feature gives application tips for the various lip products as well allows you to upload a picture from your computer, highlight the main color area on your outfit and voila – a complimenting lip product appears.
Don’t feel bad that you missed the launch event, you can register to become a Dior Diva. As a Dior Diva, here’s what you get:
– Shopping rewards redeemable for Dior best sellers, makeup bag must-haves, fragrance favorites, and more
– Complimentary shipping for orders of $50 or more
– Product previews – get the best before the rest with product previews available exclusively to Divas on dior.com
– The annual Dior Diva Auction offering once in a lifetime opportunities brought to you by Dior and select partners
– Buzz-worthy updates on the world of Dior including makeup artist tips, new product launches, and special offers
Now, visit www.dior.com play around on the site, find and buy your favorite products, then come back and let me know your favorite thing about the site.
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This post is written by ThisThatBeauty Contributor, Christene Carr. For more: ChristeneCarr on Twitter and www.christenecarr.com
