The LA Makeup Show: Blogger Roundtable with MAKE UP FOR EVER’s Emmy Award Winning Artist Kevin Bennett

While at The LA Makeup Show I had the opportunity to take part in a special Blogger’s Roundtable with MAKE UP FOR EVER and Kevin Bennett.

The topic of the day was “HD Makeup”. As you all know, MAKE UP FOR EVER HD Foundation is my current go-to HD foundation. It applies flawlessly and is virtually undetectable. I recently wore it for a TV appearance and the talk show host actually thought I was bare faced. That’s the ultimate foundation compliment!

According to Kevin, HD is the best thing that has ever happened to consumer makeup. He referred to MAKE UP FOR EVER’s HD Foundation as “gorgeous skin in a bottle” and said it basically eliminates the need for airbrushing (for beauty). Because everything in the foundation is round and has no edges, the application is extremely flawless and virtually undetectable. Kevin also spoke to MAKE UP FOR EVER’s line of products that complement the foundation – MAKE UP FOR EVER Primer and HD Powder.

The primers act as a pre-makeup base and come in a variety of formulas designed to prep the skin and address a multitude of issues.

HD Powder is completely colorless and made of 100% silica beads. This one colorless powder is great for all complexions, particularly dark skin because it goes on translucent. HD Powder completely eliminates the need for makeup artists to carry around different shades of setting powder.

MAKE UP FOR EVER is an incredibly progressive makeup company. They deliver high quality cosmetics that are Holy Grail go-to products for both professionals and everyday women.

During the Blogger’s Roundtable, Kevin gave a sneak preview of two new MAKE UP FOR EVER products. More to come. I promise!

Felicia

MAKE UP FOR EVER is available at Sephora.com