Yes, Yes, Yes…The Body Shop could cause a stir across the country with giant window posters challenging consumers to say “Yes, Yes, Yes, to safe sexâ€. The in your face posters will be coupled with free in store Durex ® condom hand outs as part of the global launch of a new HIV/AIDS safe sex campaign in conjunction with MTV Networks. To get lips moving about this vital issue, The Body Shop is also launching an exclusive Tantalizing Lip Butter ($8), to help raise funds for HIV/AIDS awareness and prevention. Approximately $5 from every purchase of the fruity lip butter will benefit the Staying Alive Foundation, a charity empowering young people around the world to protect themselves and their communities against HIV and AIDS.Over the last two years MTV and The Body Shop have raised more than $2 million for the Staying Alive Foundation. This funding has provided grants to young people to work on HIV prevention efforts amongst their peers at a grass-root level. To find out more about award recipients benefiting from campaign support, visit: www.staying-alive.org.
