Last month, NYX Professional Makeup launched its first east coast retail location, and (owww!) I had VIP access to it all. NYX Willowbrook, NJ manages to satisfy a girl’s Every. Single. Beauty. Desire!
Beyond offering high-performance cosmetics at how-the-heck-do-they-do-that prices ($6 lipstick? $7 oil-free foundation?), NYX scores high marks in my beauty book because the brand provides products that speak to all women. NYX is truly one of the most inclusive and accessible beauty brands I’ve ever come across. And the new NYX Willowbrook store does a kick a$$ job of flaunting the brand’s strength.
Upon entering the store, make your first stop by the NYX Beauty Bar — a sit down, swatch, watch and play experience that’s outfitted with iPads fully loaded with tutorials from YouTube’s hottest influencers and bloggers. Follow along step-by-step, recreate and shop.
Another must-experience hot spot is the NYX Shadow Bar. It allows consumers to create custom palettes right there in the store. Tada!
Don’t miss out on trying your hands at a fiercely bold red or a softly muted pink or about 500 shades in between at the NYX Lip Bar. It features a vast mix of lip shades and textures (soft matte, butter gloss, etc.). Go on, lose yourself!
I can’t say enough good things about NYX Willowbrook. It’s a makeup lover’s paradise! It’s like a Chuck E. Cheese for Beauty Girls! Dear NYX, May I have my next birthday party here? PLEASE!!!
Editor’s Note for the Over 30 Girl: Don’t allow the whole “Instgram-era” of the store to overwhelm you. It’s a lot. I admit that. But it’s 100% worth the time. Sure, you’ll find tons of over-the-top trends that might not apply to your everyday life (hello: ombre lips)…but hang in there. Sort through the trends and zone in on your comfort zone. You’ll find lots of gorgeous products to love. And when in doubt, ask one of the lovely sales associates for help. They’re very knowledgable and super helpful!
