Hola family –
So I was in my local nail salon getting my weekly manicure (OPI’s Malaga Wine is the color du jour) and stumbled upon a nail industry publication. Inside there were all kinds of articles on nail trends, new products, etc.
And then I found her. A full page spread on OPI’s 2008 Holiday Collection. I am a huge fan of OPI’s collections and just love their snappy nail polish names.
Below please find images and the full line up for OPI’s Holiday Collection –
HOLIDAY IN TOYLAND
- “Sheer” Your Toys
- You’re A Doll
- Glamour Game
- Brand New Skates
- Baby It’s “Coal” Outside
- Play ‘Til Midnight
- Girls Just Want To Play
- Red Hot Gift
- Little Red Wagon
- Rosy Mistletoe-sies
- A Ruby For Rudolph
- Don’t Toy With Me
I guess the cache is that these are colors are not available elsewhere. and sephora/opi feel people will pay the premium for exclusivity. so if i’m a nail salon type of girl and i rely on nail salon offerings, i cant get sephora’s opi collection at my nail salon. so if the opi sephora colors are that fly, i’ll pay the premium. but sorry, i wont. i do not think (based on very little research) the sephora brand is of higher quality than nail salon offering. maybe the folks at opi were looking to do some serious mass marketing by coupling with sephora. but i’m with you. sephora the “store” has mad equity. but sephora the “cosmetic brand”…eh, not so much. think about it, when’s the last time you bought a sephora beauty product? do you even shop the sephora’s beauty section at sephora. i think not.
Felicia
TTB
what’s ur take on their sephora collection? and, why is it more than the regular OPI line? IMO, sephora’s brand name has equity but not when it comes to products. i feel like they’re low end. when thinking of nail polish, i feel like OPI is the truth and that pricing it lower than sephora OPI dilutes the OPI brand name. Is sephora OPI supposed be more high end? school LSS.