Sephora, every girl’s glam mecca, is taking beauty to the next level with the launch of tokidoki, a line inspired by the work of celebrated Italian artist Simone Legno. tokidoki lures you into a world of criminally cute products that provocatively blends playful mixtures of colors and textures.
Of the line, Simone Lego says this:
“The creation of these tokidoki cosmetics has given me a completely new way to express my characters and their universe. And doing it as a Sephora exclusive made perfect sense – they understand the relationship between fun, creativity, self-expression and color unlike any other retailer.â€
While the tokidoki characters are cute as buttons and incite the world’s largest “awwww”, don’t let the cuddle factor fool you. This collection is serious business. Immaculate attention to detail has been paid. From chisel tip applicators, indigenous Japanese and Italian ingredients, and professionally milled powder formulations, tokidoki collaborates art, color and performance to create a superior product!
For Eyes:
- Cromatico Eyeshadow Singles ($15) – The innovative, highly pigmented Italian – and Japanese – derived formulation provides a luxurious texture that glides on and layers beautifully for a velvety finish. Available in 16 shades and multiple textures.
- Cromatico Eyeshadow Palette ($25) – Create stunning color looks with four complementary shadows housed in character-themed palettes, each with its own collectible charm. Available in three color collections: Adios (smoky gray), Bastardino (smoky brown/nude), and Diamante (purple/plum).
Perfetto Eyeliner ($16) – This artist-inspired, chisel tip liquid pen liner provides ultimate control and precision definition. The high pigment, waterproof formula can be used for artistic expression anywhere on the body. Available in 8 shades.- Brillante Glitter Eyeliner ($14) – Eyes pop with sophisticated shimmer from these colorful pencil liners formulated with tiny, light reflecting glitter particles. Available in 14 shades.
- Punk Lash Mascara ($18) – Electrify your lashes with bold, long-wearing color while Kudzu extract and vitamin B condition and protect for full, healthy lashes. Available in 4 shades- black, purple, green and blue.
For Lips:
- Prisma Gloss ($15) – Add sexy shine to lips with this non-sticky moisturizing formula featuring Japanese indigenous kudzu extract. Available in 16 shades.
- Fantastico Lip Stain ($15) – This long-lasting lip stain is formulated with hydrating panthenol and a fruity mango flavor for all-day wear. Available in 5 shades.
For Face and Body:
- Inferno Bronzer ($22) – Rice lipids give this bronzer a healthy, hydrating, warm glow finish. Available in 2 shades, Diavolina (medium tan) and Royal Pride (light medium).
- Kabuki Luminosa Powder ($22) – Achieve a luminescent radiant glow with this highlighting powder.
- Kabuki Brush ($28) – A uniquely designed brush with synthetic fibers to use with Inferno Bronzer or Luminosa Powder for a professional finish.
For Nails:
- Galleria Nail Files ($10) – Sculpt nails with files inspired by skateboard decks featuring iconic tokidoki characters. Available in 6 styles, 3 files to a deck.
- SANDy Nail File & Cactus Pup Buffers ($5-8) – SANDy will shape your nails, the Pups will buff, all so cute with such a pretty payoff. Easily attached to any keychain for instant access.
For Fun:
- Skull Burger, Devil Girl & Melodia ($16) – Tokidoki iconic character charm key chains.
- Mints ($5) – Refresh breath with these sugar-free mints available in Moofia and Cactus Friends collectible tins.
- Bellissima Makeup Bags ($20-42) – Pencil case, hanging travel bag and rectangle clutch styles featuring an exclusive tokidoki illustration are the chic way to carry your makeup.
- tokidoki tank top ($29.50) – Women’s fitted tank top style featuring a design created exclusively for Sephora. Available in S/M, M/L.
