Mercedes-Benz Fashion Week Swim, produced by IMG Fashion, made its biggest splash ever as it concluded its 5th and largest showing of Resort and Swimwear Runway shows at Miami Beach’s Raleigh Hotel. Press, buyers and celebrities from around the globe previewed, photographed, reviewed and applauded the 2010 Collections.
The week began with Bohéme Boutiques’ poolside presentation and the official kick-off party. Over 12,000 attendees enjoyed the five days of shows from Mercedes-Benz Fashion Week Swim newcomers Caffé Swimwear, Marysia Swim, Crystal Jin, Aqua Di Lara, Mercedes-Benz Presents Designer: L*Space by Monica Wise, Tori Praver Swimwear, Mara Hoffman, White Sands Australia, Vitamin A and V Del Sol. Returning designers included Tibi, Red Carter, Cia.MarÃtima, Xtra Life LYCRA ®, Luli Fama, Ed Hardy Swimwear, Poko Pano, True Religion Swimwear and ANK by Mirla Sabino.
This seasons front row regulars from the world’s leading press, media corporations and retailers, were joined by celebrities :
- Nicole Trunfio (Make Me a Supermodel)
- Perry Reeves (Entourage)
- Gilles Marini (Sex and the City)
- Kelly Killoren Bensimon (Real Housewives of NYC)
- Adam Greggory (90210)
- Whitney Port (MTV’s The City)
- Olivia Palermo (MTV’s The City)
- Roxy Olin (Brothers & Sisters)
- Paige Sreenan, Ariel Stein, Anchal Joseph (America’s Next Top Model)
- Dina Manzo (Real Housewives of NJ)
- Jason Kennedy and Catt Sadler (E!)
- Bravo’s Miami Social Cast Members
- Jeff Donovan (Burn Notice)
- Gretta Monahan
“Mercedes-Benz Fashion Week Swim has become the industry’s premier platform to showcase Resort & Swimwear collections from around the world,†said Christina Neault, Sr. Director of Fashion & Brands at IMG Fashion. “We are so proud of all of our designers who participated this week with glamorous, sexy and saleable collections. They have made this our largest and most successful event yet.â€
This season Mercedes-Benz Fashion Week Swim also introduced its first interactive application. Now, fashion afficionados who couldn’t be poolside or at the runway can get their front row access to the hottest swimwear shows directly on their iPhone or iPod touch. The Mercedes-Benz Fashion Week Swim application is available now for just $0.99 in Apple’s App Store,and features demand video highlights and photographs from each of the designer shows and presentations.
Mercedes-Benz, the event’s title sponsor, was joined by American Express, DHL, LYCRA ®, MAKE UP FOR EVER, The Raleigh, Conair, Bain de Soleil ®, Continental Airlines Inc., Peroni, Chambord, smartwater, Ocean Drive Magazine, Miami.com, California Apparel News Waterwear and Getty Images.
