Coty Prestige recently announced the spring launch of ck one color cosmetics, a full line-up of over 130 products. Described as “authentic,confident, and cool” — I’ll be sure to share my two cents just as soon as I get my hands on a little product. Stay tuned, girls!
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The brand’s first worldwide advertising campaign features imagery that portrays real, natural beauty through a diverse cast of women and men that embody the brand’s legacy of individuality. The ck one color cosmetics campaign will debut worldwide beginning in March 2012, while in the US the products will be sold in limited distribution beginning in late April and nationwide starting in September.
The distinctive cast exemplifies the message of real beauty in classic ck one style including: Dutch supermodel Lara Stone – who is also featured in the Spring 2012 advertising campaigns for Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans,and Calvin Klein Underwear; British model/songwriter Ruby Aldridge;Tanzanian model Herieth Paul; Australian model Abbey Lee Kershaw;British model Eliza Cummings; Chinese model Fei Fei Sun;and American model Ehren Dorsey; as well as male models, Swedish Artist Viggo Janason and Russian model/rapper Yuri Pleskun.
How many times does Calvin Klein have re-launch it’s cosmetics line? I don’t know yet the significance of using CK One instead of Calvin Klein (or whatever it was called) this time. Judging from that gorgeous dark-skinned model, at least we can look forward to a wide range of colors.
Ivy: Good points!
Ivy: There’s a preview soon so I hope to report back with more deets!