Have you ever wanted to sample makeup in store, but were too grossed out by the overly used samples to try it? I’ve had this experience many times while attempting to discover new beauty products. Let’s face it – no one really wants to test a tube of mascara after dozens of strangers have dipped their wands in (no matter how clean they are). Enter, Choix.
Choix (pronounced “SHWAAâ€) is French for “choiceâ€, a name I feel is very appropriate for this brand. This company has changed how we sample and purchase make up by letting customers choose the makeup samples they want to try, and giving them enough sample product to help them decide if they want to commit to a full size purchase.
Choix offers samples from top beauty brand like Bobbi Brown, Laura Mercier, Clinique, and Shiseido. With a $20/month membership, you can choose up to 5 products to try every month from every product in their online store or you can opt to “Be surprised.” While there are other beauty box sampling services that curate the box for you, Choix allows you to choose what you want to try. Choix is also unique because it offers $10 in store credit to use towards the full-sized versions of your sampled products. There are also pre-made kits for different occasions made for easy access beauty looks.
I’m guessing you, like me, are starting to fall in love.
For my first box, I choose Dior “Diorblush” Rose Cherie, Hourglass Ambient Lighting Powder Diffused Light, and YSL Rouge Pur Couture Lipstick #7 Le Fuchsia. I’m also loving the small sponge and lip brush that comes in the “etc.” package. Can’t wait to try out these products!
Want to learn more about Choix? Check out their FAQ page.
