Clean, but not clinical. Modern, yet approachable….The newly renovated beauty level at Barneys New York, A New Foundation, is open for business and it is breathtaking.

“The Foundation is incredibly significant to us on many levels,â€ said Barneys New York Chief Executive Officer Mark Lee. “It’s literally the foundation of our store, but we also know that cosmetics, skincare and fragrance are often the foundations of our customers’ days. These products are the first things they use in the morning. We knew we had to create a destination that lived up to the unique and important role of these products in order to help our customers look and feel their best.â€

In addition to the overall renovation, the beauty level has been majorly upgraded to include posh, specialty offerings like B3 Barneys Blow Bar by Valery Joseph (a full-service blow dry bar) and Mila Moursi Skincare Institute. And as a card carrying Beauty Girl who believes in leaving no stone unturned, please know that I fully plan on returning soon to experience said aformentioned newness. Deets to follow!

When visiting A New Foundation, obviously you’ll find brands like Chanel and Givenchy. I mean c’mon, this is Barneys NY. But I love that you’ll also stumble upon lovely discoveries like a brand spanking new color line by Troy Surratt (see my Instgram here), a fragrance collection by Terry de Gunzburg (to be reviewed on ThisThatBeauty soon!) and many more XO (Exclusively Ours) brands. See below for a full listing of what’s new. . . then treat yourself to a beauty play date at Barneys. And if you find me in a corner swatching Lipstick Queen lippies, just know that I am in my happy place and all is right with the world.

When I say you will absolutely love A New Foundation, you will love it. The aesthetic and the beauty curation will send you sailing. I visited during a press breakfast, and I, a Beauty Editor, ENDED UP BUYING STUFF — so what does that tell you?!

Enjoy. . .