Tags Posts tagged with "the ol okey doke"

the ol okey doke

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When it comes to peddling posh beauty products, I imagine that it’s a constant hustle for brands to Keep It Real/Relevant while maintaining and growing their customer base. 

As I was doing my ritualistic stroll of the cosmetics section in Macy’s Short Hills, I spied something fresh and sexy from Estee Lauder –
Well looky here! Ol Estee Lauder is working overtime to “Keep it Real/Relevant”.  Just about every brand in my makeup arsenal offers some form of cream shadow base/primer. So it is very refreshing to see Estee Lauder, an iconic cosmetics powerhouse, take the leap.  As you know, EL owns a slew of beauty brands…the list goes on and on but I’ll just note a few – 
  • MAC
  • Bobbi Brown
  • Prescriptives
  • Aveda

I specifically listed MAC because EL’s eyeshadow base bears a striking resemblance to MAC’s Paint Pot. Perhaps EL dipped into the ol Paint Pot formula vat and decided to create a few demure EL customer-friendly shades. Well regardless of how the EL eyeshadow base came to be, I’m happy to see EL trying something new and “Keeping it Real/Relevant”.

ThisThatBeauty Babes
Have you tried Estee Lauder Double Wear Stay-in-Place EyeShadow base? If so, what’s the verdict?
Leave a comment. I want to hear your thoughts!
PS: Estee Lauder Double Wear Stay-in-Place ShadowStick bears an uncanny resemblance to MAC Shadestick. I’m not saying, but I’m just saying…
Same stick, different packaging? Yep, me thinks so!

    by -

    When it comes to peddling posh beauty products, I imagine that it’s a constant hustle for brands to Keep It Real/Relevant while maintaining and growing their customer base. 

    As I was doing my ritualistic stroll of the cosmetics section in Macy’s Short Hills, I spied something fresh and sexy from Estee Lauder –
    Well looky here! Ol Estee Lauder is working overtime to “Keep it Real/Relevant”.  Just about every brand in my makeup arsenal offers some form of cream shadow base/primer. So it is very refreshing to see Estee Lauder, an iconic cosmetics powerhouse, take the leap.  As you know, EL owns a slew of beauty brands…the list goes on and on but I’ll just note a few – 
    • MAC
    • Bobbi Brown
    • Prescriptives
    • Aveda

    I specifically listed MAC because EL’s eyeshadow base bears a striking resemblance to MAC’s Paint Pot. Perhaps EL dipped into the ol Paint Pot formula vat and decided to create a few demure EL customer-friendly shades. Well regardless of how the EL eyeshadow base came to be, I’m happy to see EL trying something new and “Keeping it Real/Relevant”.

    ThisThatBeauty Babes
    Have you tried Estee Lauder Double Wear Stay-in-Place EyeShadow base? If so, what’s the verdict?
    Leave a comment. I want to hear your thoughts!
    PS: Estee Lauder Double Wear Stay-in-Place ShadowStick bears an uncanny resemblance to MAC Shadestick. I’m not saying, but I’m just saying…
    Same stick, different packaging? Yep, me thinks so!

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