Summer Trends with Target, OLAY, COVERGIRL and PANTENE


  Prepare to fall in love with Target all over again! If you haven’t visited the beauty aisle at Target lately, prepare for a jaw-dropping, OMG, how-the-heck-did-they-do-that experience. The cosmetics aisle has been majorly revamped, and honey — it is fabulous! Complete with crisp, bright lighting (selfies, anyone?), backlit shelving and beauty signage that truly [...]

Join Me at the P&G Beauty and Target Pop-up Summer Beauty Lounge!

PG Pop up Shop

I’m beyond excited to host the P&G Beauty  and Target Pop-up Summer Beauty Lounge.   The event will feature products from Covergirl, Pantene and Olay.  We’ll be taking the newly revamped Target beauty aisle to the streets of New York, where we’ll be sharing  great summer beauty trends and more. During the Pop-up Beauty Lounge attendees will be treated  to manicures, [...]

ThisThatBeauty Previews: Sonia Kashuk Spring Collection for Target

Sonia Kashuk Chic Luminosity Brozer Duo

Sonia Kashuk has a new look and you can find it at Target. This Spring Kashuk’s makeup packaging has been updated and is now housed in chic matte black palettes, compacts, tubes and jars that are adorned with bold graphic white logo. New Core Products Available for Spring Shine Luxe sheer lip color – available [...]

Multi-Ethnic Hair Care at Target

Target Beauty

I bet most you you are a lot like me. You walk into Target, expecting to pick up paper towels, dish liquid, and the like — but somehow, miraculously, through the magic of Target, you exit with an armful of unintended items — you know: those floral print jeans you just had to have…or those [...]

OOTD: Featuring Theory, H&M, Mossimo and UrbanOutfitters

Theory Frema - L. Freehold Blazer

There are days when I have to really think about what to wear –today was not one of those days. This outfit was so effortless and easy…it’s like the pieces chose themselves. What do you think? Blazer: Theory ‘Frema – L. Freehold’ Blazer Currently sold out but you can find a similar color in this [...]

Fridays with Felicia: Volume 16


Fridays with Felicia: An intimate look behind the curtain as I share my favorite style/ beauty discoveries and ThisThatBeauty shenanigans from previous week. (I visited HSN last week ======> full deets soon) Let’s kick off “Fridays with Felicia” with you. Yes, YOU! Hey girl! How you doin? How’s your skin? As you all know, I [...]

Fridays with Felicia: Volume 13


Fridays with Felicia: An intimate look behind the curtain as I share my favorite style/ beauty discoveries and ThisThatBeauty shenanigans from previous week. The highlight of my fashion and beauty filled week was the opportunity to attend the sneak peek event for the Target Harlem Grand Opening. The star studded press event occurred on July [...]

Why Spend All That Money: Free People versus Xhilaration


“Why Spend All That Money” is a new series that I am toying around with. Its a splurge vs. steal concept. Hey, I’m as fa-fa-chi-chi as they come but let’s get real. The economy is what it is and I like saving a few smakeroos when I can. So to kick off my new series… [...]

Target To-Go


Starting today, Tarjay is helping you take hassle out of holiday shopping with Target To-Go, a limited-time-only walk-up holiday shopping event in New York City! Urbanites rejoice! Target has found its way to you! Shoppers can dash in the pop up store and dash off with the hottest mix of 50 holiday gifts at everyday [...]