Tags Posts tagged with "mascara"


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    Smashbox’s best selling Bionic Mascara is now available in a fun new shade, INDIGO INK. Yay! 

    If you’re already a fan of Smashbox Bionic Mascara, consider trying a flirty new shade for Spring.

    Bionic Mascara promises fuller, stronger and more voluminous lashes. The formula is enriched with aloe, wheat protein, and silk to strengthen and condition lashes.

    Thinking about spicing up your mascara? Take a look at my pics below. Do you like the subtle hint of blue? Leave a comment 🙂



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      Dear Jane (Cosmetics), 

      I recently strolled pass your shiny new mascara display at my local Walgreen’s and decided to give Max Lash Precise a try. Both the price tag ($3.49) and brush style (thin) immediately caught my attention. I couldn’t wait to get you home and wrap you around my lashes. Oh the excitement of a new beauty buy!

      Thanks for the thrills!


      Unfortunately my Jane thrill was short lived. The thrill of the hunt/acquisition was far more exciting than the actual results. See for yourself:

      Here’s the packaging. Shrewd move, Jane. Display the brush and that will attract em’. Well this tactic totally hooked me. I love a thin brush!

      Here I am sans mascara. I swear my lash line looks bald!

      And here I am with two coats. While its an improvement, I don’t really feel the excitement.

      I ended up adding about 4 coats just to make myself presentable to get out the door. Upon applying the mascara I found the formula to be really thick and somewhat difficult to apply. It was actually a little painful…if that makes sense. Basically, working the thick formula was a bit stressing on my itsy bitsy wittle lashes. Yeouch!

      Anyone out there have experience with this product? I’d love to hear your thoughts. Please share with a comment.


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        I love cool and innovative products! The Makeup Show is such an awesome event because you not only get up close and personal with established brands, you also get the opportunity to get in on the ground floor with up and coming brands. 

        LASH CONTROL is an innovative ultra-sanitary mascara system.  LASH CONTROL is unique in that it gives you the ability to control the amount of mascara that’s distributed to the wand. By squeezing the color-coded center portion of the tube while removing the brush applicator, you are able to control how much product leaves the tube. This completely eliminates the need to wipe extra product on the opening of the tube or on a piece of tissue. LASH CONTROL comes in several formulas and brush styles:

        • PINK – Lengthening and Conditioning
        • PURPLE – Volumizing and Conditioning
        • BLUE – Water Resistant
        • (more formulas coming soon!)

        The LASH CONTROL buzz is catching on. It’s been written up in InStyle and was a finalist for the 2007 International Package Design Award.

        LASH CONTROL retails for $20-$24 and is available at lashcontrol.com

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          To say that “I love great mascara” totally oversimplifies my love for great mascara.
          I LOVE great mascara like I love….
          No matter how awesome my current go-to mascara may be, I stay on the prowl, checking out the latest and greatest. I’m always game to follow up on a magazine recommendation or a tip I’ve overheard on the subway.
          A while back my good friend (Hey Anne) recommended that I try Kevyn Aucoin, The Volume Mascara. Anne’s recommendation was duly noted and stored in my makeup memory bank for future recollection. At the time I probably had a zillion other mascaras to get through before I could, in good conscious, go out and buy Kevyn Aucoin, The Volume Mascara.
          But Kevyn…hoooooney! Your time is NOW. And the verdict WOW!
          Kevyn Aucoin – The Volume Mascara knocks the ball out the park, over the fence, and straight through someone’s windshield. The Volume Mascara gets much love from ThisThatBeauty for a multitude of reasons:
          First and foremost, y’all know that I am a brush/ wand snob. Size matters and The Volume Mascara is the perfect size. Last week I blogged about Maybelline LASH Stiletto…their brush size is on the thinner side which works best for me. But The Volume Mascara is even thinner and truly gets to the base of the lash root and does some SERIOUS lifting. I mean, DAMN!
          Secondly, when it comes to formula all’s I ask is that ya don’t melt after a few hours and ya don’t irritate my eyes. The Volume Msscara delivers!
          As for packaging (and I’ve never really said this out loud) but I truly heart sexy, luxurious packaging. The Volume Mascara delivers in this department. The tube is ultra thin and shiny red with gold writing. The barrel is also gold and metal..I’ve never seen this in a mascara. This totally looks and feels high end. But I guess at $25, yah – it’s high end!
          Well if you’re a high end mascara girl…or a “F it, just got my refund/ bonus its time to treat myself” kind of girl, I encourage you to hit up Sephora and acquire this little friend.
          Need further convincing?…See below:
          (i always forget to do lower lashes. sorry)

          More info on the Kevyn Aucoin line:

          “Kevyn Aucoin Beauty was developed by the most sought-after makeup artist in the world. Kevyn Aucoin envisioned and developed the brand based on techniques, textures, and formulas that were tested throughout his 20 year career in professional artistry. In carrying on the legacy and vision, Kevyn Aucoin Beauty is an all-inclusive luxury brand that continues to develop “one of a kind” products that are loved around the world.”

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            Maybelline’s newest mascara, LASH Stiletto, promises to do for lashes what Stilettos do for legs. So if I am following the analogy correctly, LASH Stiletto is basically making the bold claim that lashes will appear a mile long!
            Hmmm…Is that so?
            Seeing as I’m not one to back down from a mascara claim, naturally, I had to investigate…
            When approaching a new mascara the first attribute to grab my attention is brush size. Yes ladies, size matters! My personal mascara brush preference is long and lean. Super fat brushes beware…this is why my love affair with Dior Show BLACKOUT was short lived. While the formula was amazing, the brush was too fat. I used to do the ol’ switch-a-roo and use disposable mascara wands with Dior Show. But back to LASH Stiletto. The brush size is ideal for maximum product distribution. With a thinner brush, I find it much easier to work the product from root to tip and then rotate the brush to coat and curl the lashes. The thinner brush also makes it easier to coat lashes outside as well as inside…I’m totally a mascara on the outside and inside kinda girl…Call me Tammy Faye Baker if you want but that’s just the way the kid rolls 🙂
            In addition to brush size, formula and color intensity are two important factors for moi. Maybelline LASH Stiletto delivers in both categories. With respect to formula, the product is long wearing and does not run. And with respect to color, Shade 951, Very Black, is well, how do I describe this…uh, VERY BLACK. LOL
            Maybelline LASH Stiletto retails for about $8.00. Recessionista alert!!!
            All in all, LASH Stiletto is a winner for ThisThatBeauty. See below, I’m showing off Maybelline LASH Stiletto. In addition I am wearing:

            GIVE-A-WAY ALERT!!!
            TWO lucky ThisThatBeauty readers (US and Canada residents only) will win a tube of Lash Stiletto mascara. Leave a comment with your email address. I will chose two winners at random and notify you via email. You have until March 6 to leave a comment. Good luck beautiful!
            Here’s how the good folks at Maybelline describe NEW Lash Stiletto:

            • The only mascara that does for lashes what stilettos do for legs.
            • The Grip & Extend brush grasps each lash and coats from every angle
            • Elastic formula stretches lashes for provocative length
            • Pro-Vitamin B-5 formula conditions and smoothes for black-patent shine
            • Contact lens safe and Ophthalmologist tested

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              Hey folks!

              So here we are, less than 24 hours away from 2009.  WOW!  Can you believe it?
              Before we usher in the new, I’d like to take a stroll down memory lane and reflect on 2008…our first year together!
              I have thoroughly and immensely enjoyed the little forum we’ve created here on ThisThatBeauty. Communing with you is one of my greatest joys.
              To celebrate our first New Year’s Eve together (can’t wait for our actual blog anniversary celebration in April 2009) I am running a little contest!
              The first ThisThatBeauty reader 
              to correctly answer the following questions 
              will receive a Beauty Bounty which includes the following:
              Trucco Longwear Liquid Eye Shadow in Steamy
              And here are your contest questions:
              Since we are bidding a farewell to 2008…
              I’ll ask 8 questions 🙂

              1. What was the date of the first ever ThisThatBeauty post?
              2. What was ThisThatBeauty’s very first giveaway? Name the brand.
              3. In what month was the 2008 New York Makeup Show?
              4. In my MAC Hello Kitty post, what does my tee shirt say?
              5. I recently invited a ThisThatBeauty reader to review Mixed Chicks.  What is the viewer’s name?
              6. Last week I asked ThisThatBeauty readers to help me find a new product that I cant get my hands on.  What is that product?
              7. I often refer to MAC’s new releases as MAC Cr_ck.  Fill in the blank.
              8. What is ThisThatBeauty’s fav nail polish brand?
              OK, so there you have it!
              The first reader to respond with the correct answers will win all of the aforementioned goodies. My email is ThisThatBeauty@gmail.com. 
              Your subject line must read “New Year’s Eve Contest”
              Good luck beautiful and HAPPY HAPPY 2009!
              I will spare the emotional closer as I already got a lil mushy right before Christmas.
              But I will say this — May God continue to bless you and fill your 2009 with unlimited joy, love, love, love, happiness and all that your heart needs.
              Love you all dearly, 

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                So let’s just cut to the quick.   

                MAC’s latest mascara to enter the game, Dazzle Lash, failed to dazzle me.
                Simply put, Dazzle Lash failed to live up to its claim.
                THE CLAIM:
                A mascara that instantly creates a starburst dazzle effect. The trick lies in a new compact-sized, slightly sculpted brush applicator that singles out and pushes lashes to go bigger, bolder, longer, with a plush, glamorous curve. A rich application that delivers what you want: dazzling long lashes. 

                THE REAL DEAL, according to ThisThatBeauty:
                I had high hopes for this mascara.  The brush design is a slam dunk…It’s thin, dense, and has shorter bristles at one end.  But the color pay-off and coverage did nothing for me.  The “claim” states that the mascara creates a starbust dazzle effect.  Uhhmm, where?  Do y’all see anything dazzling below?
                WITHOUT DAZZLE LASH:

                WITH DAZZLE LASH (and a little liner):
                In my humble opinion, there is little difference between my before and after pictures.
                Have you tried Dazzle Lash? If so, give me your opinion. 
                I’d love to hear your thoughts. 
                Leave a comment!

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                  GOT LASHES???

                  Oh yes I do!!!

                  Check out the awesome results of MAKE UP FOR EVER’s brand new mascara – SMOKY LASH. This stuff rocks. Smoky Lash is ultra pigmented and very black. I mean BLACK BLACK. I love a super black mascara and Smoky Lash does not disappoint. I also love the skinny dense brush which helps to adequately coat every lash.

                  Don’t believe?
                  See my results below…then run right out, I say I said run right out, and try Smoky Lash for yourself. You’re guaranteed Va-Va-Room lashes!

                  GIVE-A-WAY ALERT!!!
                  Hey beautiful,
                  Thanks to the generosity of the folks at MAKE UP FOR EVER, I am giving away a bounty of Smoky Lash Mascara. Be one of the first 10 readers to email me at ThisThatBeauty@gmail.com and a deluxe sample sized Smoky Lash is all yours. The subject line of your email must read “Smoky Lash”.

                  For the rest of us, Smoky Lash is available exclusively at Sephora for $22.

                  WITHOUT SMOKY LASH:

                  WITH SMOKY LASH: (all pics, top lash application only)

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                    Boy oh boy is my Makeup Whore slip showing!  

                    Here’s a product I am absolutely dying to try.  
                    Estee Lauder TurboLash 

                    Vibrating mascara anyone?  Oh yea, I’m game…and not the least bit deterred by the $30 price tag. Shoot, Dior Show is $24  and my holy grail mascara, Le de 2 Guerlain is $35.  So again, I’m not really blinking at TurboLash’s $30 price tag.  
                    Sorry folks but when it comes to mascara, I make the investment. 
                    But here’s a good opportunity for me to share my mascara philosophy.  And it goes a lil something like this…
                    Mascara is important.  It’s one of those makeup thingys that require minimal effort and in turn offer maximum payoff.  The difference between deeply coated dark lashes and NOT is dramatic. If you’re a low maintenance makeup girl, mascara is your friend!  Nothing says HELLO DARLING like well framed eyes.
                    Ok, so back to the “cost” of mascara.  Over the last few years, drugstore brands have really stepped up their game and now offer a plethora of great everyday mascaras for less than $10. Some of my favorite everyday drugstore mascaras include:

                    • CoverGirl Lash Blast
                    • Maybelline Colossal Lash
                    • Rimmel Extra Super Lash
                    For everyday use, when I’m making a mad dash from home to the office, I typically reach for a great drugstore mascara.  Why?  Because I’m not trying to make a major eyelash statement at work.  Why call on the big guns unnecessarily? I’m just trying to pull the ol face together in a way that says “I’m professional, I’m polished, and gosh darn it I give a damn”!
                    Now fast forward to the freakin’ weekend and its time to turn it up a notch. In this scenario I’m looking for major GLAM and DRAMA.  So that’s when I reach for my $20+ high end mascara.  No need to be all willy nilly wielding the big guns everyday.  No ma’am.  Ms ThisThatBeauty aint rollin’ in it like that. LOL.
                    But seriously, just thought I’d  share my Mascara 101 with you.  I hope my mascara philosophy is helpful.  
                    If you have makeup philosophy that you’d love to share, hit me up.  I love hearing from you.  

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                      I don’t know about you but I’m always looking for fun yet subtle ways to add some pop to my look. If you also like to add a lil something something to switch up your look without going too drastic or without investing a lot of effort, might I make a suggestion?

                      COLORED MASCARA!

                      I have long been a fan of colored mascara but I most of the time completely forget that it’s an option.

                      This morning as I was racing out the door I reached for my standard black mascara but the cap was stuck. DRATS! I then reached into my handy dandy mascara holder for a standby. I quickly rummaged through about 6 mascaras and stumbled upon my Vincent Longo Vibrant Eye mascara in Verde (green). Now normally I’m not one to go all matchy-matchy but I was wearing a green dress and decided “oh what the heck, live a little”. So as I applied my green mascara a TTB light bulb when off upstairs….Why not do a TTB post on colored mascara! So viola, here we are!

                      Below please find pics of me wearing two colored mascaras that I think you will like…

                      If you’re looking for a little pizzazz, try breaking away from your usual black or brown and try something unexpected! In the pics below I am wearing Vincent Longo Vibrant Eye mascara in Verde (green) and MAC Raven Blue.

                      Not displayed below but also an amazing choice –

                      Yves St Laurent Mascara Volume Effet Faux Cils in Burgundy. This color is absolutely amazing on dark lashes…depositing a very subtle tint of Burgundy.

                      VINCENT LONGO VIBRANT EYE – VERDE

                      MAC ZOOM LASH – RAVEN BLUE

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