Do blondes really have more fun? Are brunettes truly the brainiest? Are red heads fiery? L’Oreal wants to answer these questions once and for all. L’Oréal is asking women of all hair hues to take the 2012 Hair Color Census…it’s presented by L’Oreal’s Healthy Look Crème Gloss Hair Color, which is designed to take natural hair color up a notch.
Healthy Look Crème Gloss’ digital and interactive “Turn It Up” Facebook campaign invites readers to express their hair color identity. Here’s how:
1. Taking the Hair Color Census – Stand up for your shade by answering a short series of questions. In the coming months, L’Oréal Paris will reveal the findings and set the record straight! Find out which hair color group is deemed to be the wildest, the most trust-worthy and what else (besides at-home hair color!) everyone wishes could be achieved in 10 minutes …
2. Enhancing Your Facebook Page – Just like natural hair color can always use a little boost, so can our Facebook photos! Add some glamour to your “social” life thanks to tools for creating customized cover photos, wallpaper and poster images, including editing options for adding a touch of sparkle and cool quotes/artwork to celebrate your hair shade (i.e. Life is Better Blonde).
3. Experiencing Shade Inspiration AND Entering to Win – Upload “Before & After” images of your Healthy Look Crème Gloss Color experience for a chance to win a year’s worth of FREE hair color. Plus, check out the “Who’s Turned It Up?” image gallery for hair color inspiration and find the Healthy Look Crème Gloss shade that’s right for you. Bonus: A downloadable $2-off coupon is the perfect excuse to get coloring.