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john frieda

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It’s the first day of spring and if you are anything like me you’re probably thinking of ways to get as far away from winter as possible. One popular way to change things up from winter to spring, and beyond, is to change your hair color. If you are considering freshening up your hair by adding some color, there are several options from which to choose.


I caught up with Cindy Tawiah, C.E.O. of Diva by Cindy Hair Products and she has some suggestions to share on choosing a hair color. Take it away, Cindy!

A change in hair hue can alter a woman’s appearance and attitude. But before going fire engine red or honey blonde, here is information that can help with deciding if a semi, demi or permanent color is the best option for you.

Add Depth


If you are seeking to add depth to your natural color, then a semi-permanent (rinse) is for you. It requires no mixing and lasts for approximately eight to 12 washes. Semi-permanents are great for adding red tones to brown hair.

Product Suggestion:  Adore and Clairol Jazzing.

Add Degrees

Optimum Amla Legend Miraculous Black Oil Dull Defying Haircolor

For an intense, longer lasting color, select a demi-permanent. It’s ammonia-free, and lasts longer than a semi-permanent, while causing less damage than a permanent. Demi-permanents are healthy alternatives for covering grey and using immediately following a relaxer or permanent wave services.  Clairol Radiance is an example of a demi-permanent hair color.

Product Suggestion: Clairol Radiance and Optimum Amla Legend

Add Drama

John Frieda Precision Foam Color

Whether you decide to go fire red or jet-black, a permanent is the best option when selecting a color that is  (two or more) shades lighter or darker than your natural color. It is best to have permanent color applied by a professional stylist, to minimize the breakage and damage to your hair.

Product Suggestions: John Frieda Precision Foam Color, Revlon ColorSilk Luminista, and L’Oreal Paris Excellence Triple Protection Permanent Hair Color Creme

After any type of color service, defeat dryness and damage by utilizing a conditioning treatment such as Diva by Cindy Ultimate Treatment to balance the ph, seal the cuticles, and soften the hair.

Remember, hair coloring is a process that can bring about disastrous consequences if the right type is not selected, so chose wisely!

Thanks for the tips, Cindy.

If you are a DIY beauty and considering coloring your hair for the first time, get a girlfriend (or boyfriend) to help. This is especially important if you are planning to do a dramatic permanent color change that requires quick and precise application.  Permanent color tends to dry out the hair, so care must be taken to add moisture after coloring and during regular maintenance.  Also, ensure you shop for color safe shampoos and conditioners because they are formulated to work with your new hair color.

Happy Spring and Happy Coloring!

Find Christene, @ChristeneCarr, on TwitterInstagramTumblrPinterestFacebook and her blog.

Who: Kerry Washington

What: 7oth Annual Golden Globes

Hair Stylist: Marcus Francis using John Frieda

Inspiration: Celebrity hairstylist Marcus Francis was inspired by Kerry Washington’s sequined, structured gown.

How to:

Step 1 – Prep

Step 2 – Style

  • Blowdry hair straight. Take a flat iron and straighten hair section by section–the heat of flat iron will activate 3-Day Straight, to ensure sleek style that lasts all night long.

Step 3 – Perfect


Who: Christina Hendricks

What: 64th Annual Primetime Emmy Awards

Hair Stylist: Gregory Russell  for John Frieda

Inspiration:  Taking inspiration from Christina’s platinum Christian Siriano dress, celebrity stylist, Gregory Russell created big Hollywood waves for the red carpet. Russell described Christina’s look as “sophisticated old Hollywood Glamour.

  Step 1 – Texturize

On dry hair, apply Frizz-Ease® Curl Reviver Styling Mousse ($5.99 at drugstores) to 1″ sections until all of the hair has been covered. This is to build texture while taming frizz. Brush hair using a Mason Pearson flat brush to dry out the mousse and create volume.

Step 2 – Secure the Style

Take hair in 1″ sections, spray with Frizz-Ease® Moisture Barrier Firm-Hold Hair Spray ($5.99 at drugstores) and wrap around a 1″ barrel curling iron. Pin each curl and let them set for 45 minutes. Brush out each curl and then backcomb the underneath to add extra fullness and shape.

Step 3 – Polish

Use a dime size amount of Frizz-Ease® Secret Weapon® Flawless Finishing Crème ($5.99 at drugstores) through the bangs to create perfect definition and added shine. To finish, mist a thin coat of hairspray in an even, all-around motion, to set the look.

Makeup Artist: Vanessa Scali

Inspiration:  I was inspired by the soft, feminine look of the dress and its cool, shimmery neutral color against her skin. I kept her face soft and romantic, but added contrast and strength with a bold lip color.”

Cheeks: Hourglass Aura Sheer Cheek Stain in Flush was applied to the apples of the cheeks blending outward to the cheekbones.

Eyes: For definition and intensity, she lined her eyes with Hourglass Calligraphy Liquid Liner in Ebony at the base of the lashes and on the inside top rim of the eye. Using the lighter shade from Hourglass Visionaire Eye Shadow Duo in Gypsy, she swept the color from the lash line to the eye brow. Then, she used a touch of the deeper shade blending it well, from the lash line to just above the crease and swept past the natural outer corner to exaggerate and elongate the eye. This color continues very subtly under the bottom lashes. She finished the eyes with lush, flirty lashes – Hourglass Film Noir Full Spectrum Mascara was used all over the lashes and Hourglass Film Noir Lash Lacquer concentrated on the center of the lashes.

Lips: She gave Christina a bold, strong lip with Hourglass Opaque Rouge Liquid Lipstick in Icon.

Who: Claire Danes

What: 64th Annual Primetime Emmy Awards

Hair Stylist:  Peter Butler for John Frieda

Inspiration:  Taking inspiration from Claire’s “magical marigold strapless Lavin dress,” Butler “channeled Veronica Lake to create elegant yet-natural waves.”

Claire Danes (Photo Credit: Jason Merritt/WireImage)


Step 1 – Prep

Achieving old Hollywood hair relies on creating texture while preventing flyaways and frizz. Start by evenly applying 10 drops of Frizz-Ease® Sheer SolutionTM Lightweight Frizz Control ($9.99 at drugstores) from the roots to the ends on damp hair. Next apply a handful of Frizz-Ease® Curl Reviver Styling Mousse ($5.99 at drugstores) and comb through hair to uniformly distribute.

Step 2 – Style

Find a good deep side part. Veronica Lake always had a strong side part which is what made her look so sexy. Start with curling the section right above your ear. Use a 1″ barrel curling iron and in small sections wrap hair forward around the barrel towards your face. Continue one curl after the other in the exact same pattern until the whole head is complete. After everything cools, take the fine side of your comb and start combing through the curls. As you comb around the entire head, the curl pattern will start to join together – break up the pattern with your fingers to create natural flowing waves.

Step 3 – Perfect

To finish, mist a thin coat of Frizz-Ease® Moisture Barrier Firm-Hold Hair Spray ($5.99 at drugstores) in an even, all-around motion, to set the look.

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Is your hair in need of a little damage control?

Join John Frieda International Creative Consultant Harry Josh for “Damage Control”, a LIVE 30-minute interactive webcast dedicated to safe styling practices. Learn about John Frieda Full Repair Collection and how you can treat overworked, over styled hair.

Date: Wednesday, June 8th

Time: 6pm – 6:30pm EST

Login: Facebook

Want to receive one full-size product from the Full Repair collection? Simply sign up for the webcast via the Facebook link above or through the John Frieda website, and submit a question that you would like to see Harry answer during the webcast.  It’s that simple.

Healthier hair is en route!

ThisThatBeauty is pleased to partner with John Frieda Collection to offer one lucky reader the opportunity to win the full line of  root AWAKENING products.

Like you, your hair becomes more beautiful when it’s properly nourished. root AWAKENING contains natural Eucalyptus to nourish your hair from roots to ends and stimulate your senses for increased shine, bounce, and manageability.

The hair care system includes:

· root AWAKENING Nourishing Moisture Shampoo (1.5 oz)
· root AWAKENING Nourishing Moisture Conditioner (1.5oz)
· root AWAKENING Health Boosting Detangling Spray (1 oz)

Enter to win:

· Leave a comment with your email address
· One entry per household
· US residents only
· You have until Sept 29 to enter the contest

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