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This post is written by ThisThatBeauty Contributor Nicole Marie Melton. @NMeltonMedia

Backstage at Organic by John Patrick — The looks created by the Aveda were all about keeping it natural and textured.  The Fall collection by Patrick included cozy knit sweaters and wooly plaids in deep earth tones of browns and grays. Minimal hair and makeup created a perfect balance.  I caught up with head makeup artist Janell Geason who gave me the scoop on the inspiration behind the makeup.   Geason summed the look up by saying “It was really about beautiful, hydrated, luminous skin. Less is more is definitely in this approach”.

Models were prepped with Aveda Inner-Light Tinted Moisturizer.  For eyes, Aveda Petal Essence Eye Color Trio in Gobi Sands was brushed lightly onto the lids.  Aveda Nourish-Mint Sheer Mineral Lip Color in Sheer Filaree was used on the lip, along with a dab of Aveda Lip Glaze in Morning Rose in the center of the pout to add fullness and a touch of shine.  Geason said that recreating this look is perfect for fall because “it has a little more hydration at a time when your skin tends to be a little drier.”

The beautifully bare makeup look was paired with loose, messy hair  — which continues the natural essence of the show.  Head hairstylist Antoinette Beenders assembled the undone look by prepping the hair with the Aveda Pure Abundance Hair Potion and finishing it off with the Air Control Hair Spray, which gave a really nice roughness to the hair.  No blow driers, curling irons, or flat irons were used to create the look, which makes it easy to recreate, and perfect for heading out of the door in a flash.


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Twas the night before Fashion Week and oh what a pity, my hair was in dire need of TLC – quick, fast, and in a jiffy!

It’s a good thing I was lucky enough to receive an invite to an exclusive pre-NYFW event at Aveda Advanced Academy.

Aveda’s Creative Director, Antoinette Beenders, and her team provided personal, one-on-one styling sessions and makeup applications.

Now I’m not sure if it was pure dumb luck, or if my hair was clearly crying out for “expert” hands – but I was fortunate enough to have Ms Beenders herself style my hair….which leads me to the title of this post: “Best Beachy Waves Ever, Thank Aveda”.

Please allow me to narrate through pictures:

Upon arriving at Aveda I thought to myself: “Ahhh, just what I need…a little pre-NYFW pampering.” As I was greeted with a yummy organic cocktail I thought to myself: “YES! THIS!”

After a very frank hair chat with Creative Director, Antoinette Beenders, I felt very confident in her ability to style my hair. It is extremely rare (practically unheard of) that I allow my hair to be styled at press events. History has shown that these things do not end well (for women with hair like mine). But Antoinette and I had a brief, yet thorough and honest conversation which led me to trust her without question (an honor not easily earned)…see how comfortable and trusting I look below:)

Here’s my hair all wet…it’s time for Antoinette to go IN. And still, I am relaxed and confident that she will achieve the results I desire. Side note: The lovely assistant in the pic below was just marvelous…gave me one of my best shampoos ever!

Here are my beachy waves in progress

Here’s a tip from Antoinette to me to you. To impart shine without weighing hair down, try applying your shine product of choice with a Kabuki brush…yes, a Kabuki brush!

And here’s the final result….I am in LOVE  LOVE LOVE. Like I wanna make love to myself IN LOVE (please excuse the yellow picture quality)

Thank you Antoinette! xoxo

Thank you ladies for inviting me to such a lovely event!

Later that evening I cried my eyes out uncertain of how I would maintain the look overnight

I decided to sleep on my chin (I’m a slave to beauty, what can I say) and woke up with this look…not bad! I’d say I maintained 70% of my beachy waves

Later that morning as I prepared for Day One of NYFW, I added a few extra curls (using my Sultra Slim Luxe Iron) and achieved this look.

Thank you again to Aveda, Antoinette Beenders (and her team), the entire staff at Aveda, and the lovely PR ladies who extended the invitation!

Be on the look out for product reviews of some of the press samples I received from Aveda during my recent visit!

I love you all,

Felicia – xoxo

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Shop now and receive a $15 Aveda gift card with online purchase!

The first 350 people to make a $100 purchase on aveda.com will receive a complimentary $15 gift card with purchase. To receive your $15 gift card, please enter code 15forFall at checkout*.

*Offer ends on 9/30/2009 at 11:59 pm EST. Offer available to U.S. residents only on Aveda.com. The applicable purchase amount does not include shipping, handling, sales tax or gift wrap charges. Only authorized orders will be processed and shipped. Offer is limited to one per online order and available while supplies last. Aveda Gift Card redeemable at participating Aveda locations.

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