I had the pleasure of attending the SensatioNail relaunch last week at New York City’s Gansevoort Park Avenue and I’m thrilled to announce that the company has just introduced actress Gabrielle Union as their newest celebrity brand ambassador (and I got to meet her)! Gabrielle will be featured in the brand’s 2014 – 2015 commercial advertising campaign and participate across PR and marketing activities over her multi-year partnership.
When asked why she decided to partner with the beauty brand, Gabrielle said, “I’m a beauty gal and manicures are something I rarely go without. I’ve always loved gel polish and try to align myself (as a brand ambassador) with brands that I’m an organic, personal fan of, so partnering with SensatioNail was a no-brainer.â€
For those who aren’t familiar, SensatioNail is the #1 at-home gel manicure system. Its LED light technology and proprietary gel polish formulas provide women with salon-quality results that are easy-to-use and affordable for everyday wear. At the event, I was greeted with champagne and hors d’oeuvres, as well as an area for photos with a #gelfanatic backdrop. There were displays of the brand’s new gel matte top coat as well as color palates, including “All Glitâ€, for shimmery, iridescent shades, “YesterYearâ€, for those who enjoy a bright pop of color, and “Ceramics†which offers various nude shades.
I love how light the Sensationail polishes feel on my nails and the system has quickly become one of my favorites. I very much enjoyed learning more about the brand as well as meeting their fabulous new ambassador, Gabrielle Union. SensatioNail is available at drug and mass retailers nationwide, including Target, Walmart, Walgreens, CVS and Rite Aid. SensatioNail starter kits retail for $59.99 and additional colors are $11.99 each.
