Savvy Frugalista: NEW All-Natural Toothpaste from Burt’s Bees

Hey everyone, Erika here from Shoes, Shirts & Other Sh!t! Felicia graciously invited me to cover a fabulous Burt’s Bees event. I am so excited to tell you all about the great new line of All-Natural Toothpaste that Burt’s Bees has launched!

Burt’s Bees may have you wondering why you’ve waited so long to give natural toothpaste a try! (Burt’s Bees explanation: because it didn’t taste very good- until now!). With six different varieties, including whitening and multi-care (available with fluoride or fluoride-free) and two different kids’ flavors, Berry Bee (fluoride-free) and Orange Wow (with fluoride)—there is something for everyone in your family!

All six toothpastes in the line are clinically proven effective for oral health care and Burt’s Bees is the first-ever toothpaste to be certified by the Natural Products Association (NPA). The fluoride-free varieties are certified 100% natural and the toothpastes with fluoride are certified 99.2% natural by the NPA. Burt’s Bees All-Natural Toothpastes are Sodium Lauryl Sulfate (SLS) free, and contain no artificial colors, flavors, sweeteners or preservatives. The toothpastes contain natural products with oral care benefits:

  • Cranberry Extract which helps to block bacteria from adhering to teeth and gums to help prevent plaque formation
  • Calcium Sodium Phosphosilicate to promote strong, healthy teeth and polish away surface stains
  • Xylitol found in many types of chewing gum, which is used to naturally sweeten the toothpaste
  • Silica to help polish and remove stains from the teeth.

Additionally, Berry Bee, the fluoride-free kids flavor is effective at promoting oral health and is safe for the kiddies to swallow. The adult whitening and multi-care toothpastes are mint-flavored and taste great! With regular brushing all varieties are clinically proven to prevent cavities, reduce plaque and freshen breath.

In addition to releasing this great new line of all-natural toothpastes, Burt’s Bees founders, Burt and Roxanne, (read their story here) want to stress the importance of this April 22nd being the 40th anniversary of Earth Day! Burt attended the first ever Earth Day event  40 years ago, and wants to remind us all that we need to protect the environment!

To celebrate Earth Day, you can “Burtify” yourself at Find Your Burt by either using your webcam to take a picture of yourself or by uploading one and answering questions about how eco-friendly your lifestyle is! (It’s a lot of fun…see my “Burtification” below)

If you live in or around New York City, join Burt’s Bees on Earth Day, April 22, 2010 to celebrate! Although the location has yet to be announced, the event promises to be a blast—from tips to make your lifestyle more eco-friendly, to blending your own smoothie by pedaling a bicycle! Stay tuned for more information on event details as they become available.

The line of All-Natural Burt’s Bees Toothpaste is available in the toothpaste aisle at select grocery stores, drugstores and mass-retailers nationwide and on Burt’s Bees website for approximately $4.99 for a 4-oz tube.

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