Beauty Brands to Launch New Products Exclusively at The Makeup Show NYC

Ofra foundationstick_20

If you are a true makeup and beauty  lover you should be aware of The Makeup Show.  The multi-city makeup event is in its 9th year and this year The Makeup Show NYC will see the launch of several new products from a some of our favorite brands. Here are a few of the brands [...]

Love In The City: New OWN Docu-Series


Let’s cut to the quick. (“The quick”? Who says that? Did I just say that? What, am I suddenly 80?) But back to “the quick”. I don’t watch a lot of TV . . . for two primary reasons — 1) There’s simply no time. Between being Phoebe’s momma and being a modern working woman [...]

Perfect Your Pout with MAKE UP FOR EVER and Bliss

MUFE Rouge Artist #36

I don’t know about you but I take every opportunity to perfect my pout because with lips like mine, cracks and chaps can look like chasms. Smooth, soft, moisturized lips make a great canvas for lipstick application. Make Up For Ever knows this, so they have partnered with Bliss to give you a ‘fabulips’ experience and [...]

Barneys New York Love Yourself Event

Barneys love yourself event gift bag

There is nothing better than a big beauty haul.  No wait, scratch that.  There is nothing better than a big beauty haul complete with an insane sample bag of beauty goodies.  Yes, that is infinitely better.  And this week is the perfect time to check off all your wish list items because Barneys New York [...]

Beauty News: Barneys New York – A New Foundation

Troy Surratt

Clean, but not clinical. Modern, yet approachable….The newly renovated beauty level at Barneys New York, A New Foundation, is open for business and it is breathtaking. “The Foundation is incredibly significant to us on many levels,” said Barneys New York Chief Executive Officer Mark Lee. “It’s literally the foundation of our store, but we also [...]

Find Your Perfect Foundation During the Make Up For Ever Foundation Nation Event

Make Up For Ever Foundation Nation

When buying  makeup,  foundation  is the most difficult thing for me to find. Turns out i’m not alone. According to a study conducted by the NPD group, 73% of women say it’s challenging to find their right foundation. Fifty-four percent of these women went on to say the most challenging part of finding the right [...]

Create Your Own Birchbox During New York Fashion Week

BirchBox Local NYFW

Looking for a pre-brunch activity this Sunday, September 8th?  You’re in luck!  Since it’s New York Fashion Week we thought you might enjoy hanging out with a few beauty editors, beauty bloggers and possibly have a celebrity sighting or two;  so, we’ve arranged with Birchbox to give ThisThatBeauty readers press access to the Birchbox suite. Here’s [...]

EVENT: Elle and Shiseido Summer Glam

Makeup artist, Edward Cruz

Makeup artist, Edward Cruz, has worked with celebrities such as Mariah Carey, Jennifer Lopez and more. Cruz’s work has been featured on the pages of Glamour, Elle and Vogue.  At the Elle and Shiseido Summer Glam event, Mr Cruz  will be doing free makeup applications, as well as talking makeup trends for spring and summer. As a special [...]

It’s Sephora’s Sweet 15 Birthday but YOU Get the Gifts!

Sephora Sweet 15

It may be Sephora’s  Sweet 15  birthday, but YOU are being celebrated! You’re invited to Sephora’s Sweet 15—which means brand new skincare, hair, and makeup throughout the entire store and exclusive in-store events.  Peruse through 15 years of U.S. beauty landmarks with Sephora’s Sweet 15 infographic.  There’s no stopping this party! What’s Included in Sephora’s Sweet [...]

The Makeup Show: A Review

youngblod cosmetics display at The Makeup Show

Imagine a place where you can mingle with the makeup industry’s biggest players, play with and preview all the latest products from some of the most innovative brands all while learning invaluable tips and tricks from the world’s best makeup artists. Sounds like a makeup lover’s dream, right? Well lucky for all of us, the [...]