Beauty News: Barneys New York – A New Foundation

Beauty News: Barneys New York – A New Foundation

Clean, but not clinical. Modern, yet approachable….The newly renovated beauty level at Barneys New York, A New Foundation, is open for business and it is breathtaking.


“The Foundation is incredibly significant to us on many levels,” said Barneys New York Chief Executive Officer Mark Lee. “It’s literally the foundation of our store, but we also know that cosmetics, skincare and fragrance are often the foundations of our customers’ days. These products are the first things they use in the morning. We knew we had to create a destination that lived up to the unique and important role of these products in order to help our customers look and feel their best.”

In addition to the overall renovation, the beauty level has been majorly upgraded to include posh, specialty offerings like B3 Barneys Blow Bar by Valery Joseph (a full-service blow dry bar) and Mila Moursi Skincare Institute. And as a card carrying Beauty Girl who believes in leaving no stone unturned, please know that I fully plan on returning soon to experience said aformentioned newness. Deets to follow!


When visiting A New Foundation, obviously you’ll find brands like Chanel and Givenchy. I mean c’mon, this is Barneys NY. But I love that you’ll also stumble upon lovely discoveries like a brand spanking new color line by Troy Surratt (see my Instgram here), a fragrance collection by Terry de Gunzburg (to be reviewed on ThisThatBeauty soon!) and many more XO (Exclusively Ours) brands. See below for a full listing of what’s new. . . then treat yourself to a beauty play date at Barneys. And if you find me in a corner swatching Lipstick Queen lippies, just know that I am in my happy place and all is right with the world.

When I say you will absolutely love A New Foundation, you will love it. The aesthetic and the beauty curation will send you sailing. I visited during a press breakfast, and I, a Beauty Editor, ENDED UP BUYING STUFF — so what does that tell you?!

Enjoy. . .

Troy Surratt Automatique Lip Crayon, "Mega-Lomane"
Troy Surratt Automatique Lip Crayon, “Mega-Lomane”

New Services:

Valery Joseph — B3 Barneys BlowBar by Valery Joseph

Valery Joseph Headshot
Blowouts, cuts, extensions, and more

Mila Moursi — Mila Moursi Skincare Institute

Mila Moursi- Product Shot
Facials, body treatments, massages and other services


Troy Surratt — New Makeup Line

Surratt Product Image 2

MAKE Cosmetics –A new line which benefits the non-profit organization


Greg Lauren — Second designer fragrance collaboration at Barneys New York

Greg Lauren for Barneys New York Bottle
Every bottle is hand-embellished by Lauren

Inez van Lamsweerde and Vinood Matadin — Created in collaboration with Byredo

Terry de Gunzburg — New fragrance collection

Serge Lutens — A new selection of exclusive cloche bottles


Felicia Walker Benson is Editor in Chief for ThisThatBeauty. For Felicia's complete bio, click on the "About Felicia" tab. Follow Felicia on Twitter @ThisThatBeauty From time to time the good folks from various brands, PR companies, and marketing firms graciously provide product to ThisThatBeauty for editorial consideration. Much appreciated! However, ThisThatBeauty readers can take comfort in knowing that gratis product has never nor will it ever guarantee a mention on my little old blog. Simply put, I write about whatever I darn well please. Thank you very much! For less sassy verbiage on how products make it to the prestigious pages of ThisThatBeauty, click the tab in the upper right hand corner labeled "Disclosure".


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