The Makeup Show: A Review

Imagine a place where you can mingle with the makeup industry’s biggest players, play with and preview all the latest products from some of the most innovative brands all while learning invaluable tips and tricks from the world’s best makeup artists. Sounds like a makeup lover’s dream, right? Well lucky for all of us, the people behind The Makeup Show created a place where all of this actually exists – and is open to anyone who wants to attend! I recently had the opportunity to attend for the first time and wanted to share my experience and insight.

The Makeup Show program

I attended The Makeup Show NYC but it is also held in Los Angeles, Chicago, Orlando and Berlin.  Held at the  Metropolitan Pavilion in New York, and most likely at large venues in the other participating cities, my first piece of advice is to arrive early. Between all the brands, brand representatives, artists, show goers and demonstrations – it is crowded, and the most popular brands such as NARS, Make Up For Ever, Kevin Aucoin and Inglot get incredibly busy (there is an actual line you must wait in to get up to the products.)  Once you arrive, grab a brochure and then let yourself wander through all the incredible brands.  Here is a peek at two of my favorite booths, Youngblood Cosmetics and Hakuhodo brushes:

youngblod cosmetics display at The Makeup ShowHakuhodo booth at The Makeup Show

As this show is geared towards industry professionals and makeup artists, most of the brands exhibiting are showcasing new and current products and tools for the working makeup artist.  That being said, there is still so much featured that is suitable for everyday use, so, even those who just simply love makeup (raises hand) can shop ’till they drop.

Though shopping is often everyone’s favorite part of the show, there is also a huge opportunity to rub elbows, meet and chat with bloggers, makeup artists, brand representatives and industry experts and icons – so business cards are a must!

NARS pro artist demo at The Makeup Show

While I admit I am a product junkie and my first inclination is to spend all my time at the booths, playing with product – there are so many seminars during the show that it is imperative to manage your time wisely. Just as the products featured cater to both industry professionals and the average makeup lover, so do the seminars – with topics ranging from fundamentals of  “Learning how to control shine but keep the glow” and “Brushes 101″ to advanced techniques such as “Vintage 1920′s Beauty” and “The Art of Contour”. There are also presentations such as “Building a Brand” and “ Social Media and the Internet in the Beauty Business” that focus on the business side of the makeup industry.

Thinking about taking that “love” (read obsession) for makeup to the next level with makeup artistry?  This is the place to get a wealth of knowledge from the best in the business.  There are topics on theatrical makeup, runway makeup, bridal makeup and more – to help narrow down which field may be the most appealing and fit with your own specific talents and interests.

But my heart still always lies with the products……. :)

The Makeup Show product

For more details and information on purchasing tickets to future shows, visit The Makeup Show website.

Maree About Maree

Fueled by her love (obsession) of all things beauty, Maree Sye writes from the viewpoint of the everyday woman. Recently transitioning from a decade long career as an executive in the cosmetics industry to her current role as sales manager for a baby goods company, Maree has turned her insider information into a spectator sport. Choosing products appropriate for the office, understanding how to transition from day to night, and constantly seeking the elusive weekend “makeup, no makeup” look are the issues that keep Maree up at night. When she is not testing out products and blabbing about them on This That Beauty, you can find her blabbings on A Little Bit etc, her personal fashion/beauty blog – it’s a little bit fashion, a little bit beauty and a whole lot of sass. Maree currently resides in Bergdorf Goodman (or her apt in Midtown Manhattan), spends her summers vacationing at Sephora (or the dog park near her apt), and dreams of one day amassing so much makeup, that she will need a bigger home. Follow Maree on twitter @alittlebitetc or follow her down the street if you like – most likely she is on her way to pick up a new lipstick.


  1. Sheena says:

    I am a makeup enthusiast and I am thinking of taking my hobby to the next level. First things first, so i started looking for information and collecting products as I attempt to build my kit in the process. After reading this review, I am definitley going to The Makeup Show in Orlando. Information is key, thanks for this review Maree. I will definitley be following your blogs…your viewpoints are well-written, informative and insightful. Thank you!

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