When it comes to new beauty, you know me — game on! I mean. . . is my blog’s tagline not, “Benefit from my Obsession?” I joyfully and tirelessly sift through pretty packaging and lofty claims, all to uncover the best new beauty that you truly need to know.
Over the years I’ve blogged about my obsession with beauty infomercials. If I flip through the channels and come across one – it’s on! I seriously have a thing for these scripted 30-minute programs that are designed to pique, capture, and hold your interest…and then ultimately compel you to buy! Maybe it’s the beauty girl in me or maybe it’s because I secretly long for a career as a shopping network host (true story!). . . but whatever the reason, I recently found myself mesmerized by Meaningful Beauty by Cindy Crawford.
For starters, clearly Cindy Crawford knows a thing or two about aging gracefully. She’s gorgeous! And not in the my-forefead-no-longer-moves sort of way. She really appears to take good care of her skin. My theory is that lots of preventative treatment in her 20′s has a great deal to do with the incredible skin she’s enjoying in her 40′s. Oh, so that’s where Meaningful Beauty comes in — it’s Cindy’s breakthrough secret for younger looking skin. Developed with Dr. Jean-Louis Sebagh, Anti-Aging Specialist, Meaningful Beauty is a comprehensive a skin care system that’s designed to moisturize, protect, hydrate, and rejuvenate. The formula lynchpin? A super anti-oxidant derived from a rare melon found in the South of France. What’s so incredible about this particular melon, you ask? Well, apparently, it decays at a much slower rate than traditional melon. Hmm. . .
Well color me intrigued! For the next 30-days I’m going to give Meaningful Beauty a whirl. So follow along as I delve into the line and put the claims to the test. The complete line includes (I have placed an asterisk next to the products that I’m jonesing to try):
Skin Softening Cleanser
Antioxidant Day Crème SPF 20 UVA/UVB*
Crème de Sérum
Skin Brightening Décolleté and Neck Treatment SPF 15 *
Lifting Eye Crème–Advanced Formula*
Wrinkle Smoothing Capsules – Advanced Formula
Also for 30-days, to truly mimic the life of Cindy Crawford, who believes that “living a healthy life and staying young and beautiful is half about your skincare/beauty regimen and half about how you actually live your life.” (Amen, sister!), I’ll be engaging in lots of “meaningful” activities and tagging them on Facebook, Twitter, Instagram) as #CindyCrawfordYoung and @MeaningfulBty. My meaningful activities might include dinner with a dear friend in need of a break, volunteering down the shore post-Sandy, or treating my mom to a mani/pedi. You’ll just have to follow along to see!
So let’s go. Here’s to the next 30-days with Meaningful Beauty! Will I emerge a dead-wringer for Cindy Crawford? Probably not, but hey – a girl can dream. Will I emerge with improved skin? Well, I certainly hope so.