Kiss of Style: NIVEA’s Campaign for Kissable Soft Lips

A kiss is a kiss is a kiss – or is it?  There are so many factors in a good kiss – chemistry, emotions, mood, setting, prior food choices (eeek!) and of course the LIPS!  Soft lips can often be an afterthought of a good kiss, but the folks at NIVEA have made it their job to make sure you are covered, literally, in this area.  With a mission to “make kissing better”, NIVEA wants to “prepare your lips to be more kissable”.  With the launch of their “Kiss of Style” cap contest, you can not only enjoy the benefits of their great products, you can have a hand in designing it as well.  On August 1st, NIVEA will be launch a Facebook exclusive contest where you can log on and design your own Kiss of Moisture lip care cap – choosing from tons of fun colors and chic designs.  Submissions will be made through August 22nd at which time NIVEA and celebrity guest judge Charlotte Ronson will decide on 10 finalists to be announced on September 5th.  The winner will be determined via Facebook “likes” on September 20th and the design will be produced and put out into stores in early 2013.  A good kisser and an artist?  Bragging rights for sure!

NIVEA lip products

So many NIVEA lip products to choose from!

I had the fun pleasure of designing my own cap during the preview party – which actually was much harder than it sounds, with so many colors and patterns to choose.  But I let my inner artist (finger painter) lead the way, and here is the final result:

A masterpiece – I would buy this in a drugstore.

Charlotte Ronson was also present at the event showcasing her cap design inspired by her Fall 2012 collection.  Party goers were also able to spin a huge NIVEA wheel and win one of Charlotte’s designs for themselves!  Yours truly did not win (buzz kill), but my friend who spun directly before me (it must have been rigged) ended up landing on the winning slat and won herself the most adorable romper from Charlotte’s fall collection.  Check out the romper that my lame spinning skills missed out on – sooo cute!

The wheel I have no skills at.


So upset I didn't win this cute Charlotte Ronson romper!


Here are the key dates:

August 1st – Contest is available to consumers at

August 22nd – Design submission ends, panel of judges select the top 10 finalists

September 5th – Top 10 Finalists are announced, voting opens at

September 20th – The winning design will be announced on

2013 – Winning design comes to life in retail stores.

Remember to log on to NIVEA’s facebook page on August 1st and put your design skills to the test. Good luck!

Maree About Maree

Fueled by her love (obsession) of all things beauty, Maree Sye writes from the viewpoint of the everyday woman. Recently transitioning from a decade long career as an executive in the cosmetics industry to her current role as sales manager for a baby goods company, Maree has turned her insider information into a spectator sport. Choosing products appropriate for the office, understanding how to transition from day to night, and constantly seeking the elusive weekend “makeup, no makeup” look are the issues that keep Maree up at night. When she is not testing out products and blabbing about them on This That Beauty, you can find her blabbings on A Little Bit etc, her personal fashion/beauty blog – it’s a little bit fashion, a little bit beauty and a whole lot of sass. Maree currently resides in Bergdorf Goodman (or her apt in Midtown Manhattan), spends her summers vacationing at Sephora (or the dog park near her apt), and dreams of one day amassing so much makeup, that she will need a bigger home. Follow Maree on twitter @alittlebitetc or follow her down the street if you like – most likely she is on her way to pick up a new lipstick.

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