@christenecarr explores the “transitioning” movement. . .
If you have been paying attention to the beauty buzz, you no doubt have realized that there is a big transitioning movement afoot. More and more women of color are opting to ditch the creamy crack, (relaxers) and are instead choosing to wear their hair natural. According to Carol’s Daughter’s research, the relaxer market has dropped from approximately $100 million to $35 million — that statistic speaks volumes, yes?
In recognizing this trend, Carol’s Daughter has developed a transitioning kit that is “the first haircare treatment kit to uniquely address the most concerning problems women face when transitioning from relaxed to natural hair: product build up, scarred scalp and breakage at the demarcation point.” The kit contains three products, each formulated to address the three major concerns of women who are transitioning from relaxed to natural hair.
Product buildup is addressed with a Purifying Extra-Gentle Cleanser. This low sulfate or low poo formula cleanses the hair but doesn’t strip the hair of its natural moisture. Moisture loss is a major concern for women with naturally curly and frizzy hair.
Repeatedly applying chemical relaxers to hair (and sometimes scalp) scars the scalp and hair follicles, causing hair to grow weaker and more brittle. The Renewal Scalp Spray is formulated to gently exfoliate the scalp and promote faster cellular turnover to produce more healthy new growth.
For many women who are transitioning, myself included, the most frustrating part of the process is dealing with the dual textures of the hair. That is, the point where the natural hair meets the relaxed hair. This point, referred to as the demarcation point, is generally weaker and more prone to breakage. The Restoring Anti Breakage Treatment is designed to intensely strengthen both textures of the hair so the hair won’t snap during detangling and styling.
I am currently in the second attempt to go natural. My first attempt was brought to an abrupt end simply because I was frustrated and I was spending way too much time doing my hair. Carol’s Daughter understands this and the many other frustrations that women face as they transition, and recently launched www.trasitioningmovement.com to provide help and support to women who want to transition from relaxed to natural hair.
If you are thinking of ditching the relaxer and going au naturale, Carol’s Daughter Transitioning Kit is definitely worth considering and when you need a bit of support, inspiration or just to let out you frustration, head over to www.transitioningmovement.com. Prior to penning this post I made the big chop, so, I am no longer battling the dual textures. Had this product been around six months ago, it may have saved me some frustration. The Transitioning kit will be available June 2012 and will be available at Carol’s Daughter stores and online, Sephora, Macy’s Dillards, Ricky’s, HSN and Regis Salons nationwide. The Kit will retail for $40.
At TTB, we get how difficult it can be to transition, so, we’re giving you an opportunity to win a Carol’s Daughter Transitioning 1-2-3 Kit to make your journey a bit easier. Good luck!