Lash (R)Evolution: Hourglass Film Noir Lash Lacquer

I can’t decide. Is Hourglass Flim Noir Lash Lacquer revolutionary or evolutionary?

 

Revolutionary: because it represents a development within the lash category that does not currently exist.

Evolutionary: because it’s radically new and showcases a dramatic change outside of what’s presently offered.

The groundbreaking lash product is unlike anything I have ever seen in the beauty space. The inky, glossy, pitch-black top coat for lashes exaggerates the lash line to mimic the look of faux lashes without the hassle of weighty lashes or irritating adhesive.

A product launch this (R)Evolutionary deserves your full attention. Today, July 15, Hourglass Film Noir Lash Lacquer ($28) launches exclusively at Sephora and Sephora.com. With that said, I’ll stand aside — *stampede*

Want to to learn more about Hourglass Film Noir Lash Lacquer? Follow the brand on Twitter at @HourglassCsmtcs and #lashacquer

 

 

Felicia About Felicia

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Felicia Walker Benson is Editor in Chief for ThisThatBeauty and Social Media Beauty Editor at Bergdorf Goodman (her glorious day job!). For Felicia's complete bio, click on the "About Felicia" tab. Follow Felicia on Twitter @ThisThatBeauty

From time to time the good folks from various brands, PR companies, and marketing firms graciously provide product to ThisThatBeauty for editorial consideration. Much appreciated! However, ThisThatBeauty readers can take comfort in knowing that gratis product has never nor will it ever guarantee a mention on my little old blog. Simply put, I write about whatever I darn well please. Thank you very much!

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Comments

  1. Liz says:

    Sephora, here I come!! xoLiz

  2. Felicia Felicia says:

    liz: report back :)

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