ThisThatBeauty’s Exclusive Coverage of Mercedes Benz Fashion Week AW/11: Aveda Hair & Makeup Backstage at Organic by John Patrick

This post is written by ThisThatBeauty Contributor Nicole Marie Melton. @NMeltonMedia

Backstage at Organic by John Patrick — The looks created by the Aveda were all about keeping it natural and textured.  The Fall collection by Patrick included cozy knit sweaters and wooly plaids in deep earth tones of browns and grays. Minimal hair and makeup created a perfect balance.  I caught up with head makeup artist Janell Geason who gave me the scoop on the inspiration behind the makeup.   Geason summed the look up by saying “It was really about beautiful, hydrated, luminous skin. Less is more is definitely in this approach”.

Models were prepped with Aveda Inner-Light Tinted Moisturizer.  For eyes, Aveda Petal Essence Eye Color Trio in Gobi Sands was brushed lightly onto the lids.  Aveda Nourish-Mint Sheer Mineral Lip Color in Sheer Filaree was used on the lip, along with a dab of Aveda Lip Glaze in Morning Rose in the center of the pout to add fullness and a touch of shine.  Geason said that recreating this look is perfect for fall because “it has a little more hydration at a time when your skin tends to be a little drier.”

The beautifully bare makeup look was paired with loose, messy hair  — which continues the natural essence of the show.  Head hairstylist Antoinette Beenders assembled the undone look by prepping the hair with the Aveda Pure Abundance Hair Potion and finishing it off with the Air Control Hair Spray, which gave a really nice roughness to the hair.  No blow driers, curling irons, or flat irons were used to create the look, which makes it easy to recreate, and perfect for heading out of the door in a flash.


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Felicia Walker Benson is Editor in Chief for ThisThatBeauty and Social Media Beauty Editor at Bergdorf Goodman (her glorious day job!). For Felicia's complete bio, click on the "About Felicia" tab. Follow Felicia on Twitter @ThisThatBeauty

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