New To You: L’Oréal 2011 Spring Launch

What’s new with L’Oréal? So much…So so much! This Spring, L’Oréal launches a bevy of beauty products all in the affordable price range of $4.99 to $15.95.  From skin to hair to cosmetics, L’Oréal’s spring launches will have you racing to your local Target. Let’s run through what’s new from L’Oréal as I point out my faves.

L’Oréal Paris Infallible Le Rouge – This Gwen Stefani backed lipstick is the front-runner of the L’Oréal spring collection. Prepare to be amazed! If Gwen Stefani says it’s good, it’s gotta be…

Say goodbye to the era of dry lips from long-wear lipstick. Introducing a new collection of conditioning, comfortable and easy-to-apply lip color that delivers 10 hours of fresh, vibrant wear. The easy one-step formula introduces Color Fix Technology, patented flexible new polymers that offer greater adhesion and truer color that won’t flake off or fade. Formulated with Vitamin E and Ceramide 5, it provides a healthy shine instead of dreaded dryness characteristically associated with some long-wear color. Available in a wide range of color families – from reds, pinks and plums to mauves, corals and browns – every woman can find a shade that is uniquely “her.”

Price: $9.95, Available in 30 shades at www.lorealparis.com and chain drug, food and mass market retailers nationwide.

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L’Oréal Paris Go 360˚ Clean Anti-Breakout – This is the brand’s first acne specific treatment cleanser. With 2% Salicylic Acid, the formula sounds promising. The cleanser is paired with L’Oréal Paris’ signature Scrublet™…I recommend that you go easy on the Scrublet if your skin is currently experiencing a breakout!

DESCRIPTION: Go 360˚ Clean Anti-Breakout delivers an innovative new anti-acne formula that’s clinically-proven to help eliminate blemishes, pimples and blackheads while providing a deep gentle cleansing that leaves pores appearing smaller and skin looking and feeling softer. Go 360˚ Clean Anti-Breakout is specially formulated with 2% Salicylic Acid to exfoliate, open clogged pores and remove bacteria while Glycerin hydrates skin and prevents over-drying. This latest innovation in the Go 360˚ Clean collection works with L’Oréal Paris’ signature Scrublet™. More effective than cleansing by hand, this soft, flexible disc applies a rich lather that goes deep – unclogging pores and gently removing traces of dirt, oil and makeup. The Scrublet™ pops right into and out of the custom-made bottle for convenient storage.
Price: $6.99, Available at www.lorealparis.com and chain drug, food and mass market retailers

L’Oréal Paris Sublime Bronze™ Clear Self-Tanning Gel – Just what we need to give legs and arms a a safe color boost for Spring/ Summer. I am particularly excited for the no drip gel formula!

DESCRIPTION: L’Oréal Paris Sublime Bronze™ Clear Self-Tanning Gel is an innovative, first-to-mass clear gel spray self-tanner that is free of parabens. It combines the comfort of a cooling gel formula with the convenience of a spray bottle for easy, mess-proof application. Infused with a light citrus scent, the clear formula works by utilizing proteins in the skin and brings out a natural, healthy glow. Just spray it on and gently massage into skin to achieve a streak-free, long-lasting bronze complexion that begins to develop in less than one hour. Available in a medium-tone bronze finish to complement all skin tones, Sublime Bronze™ Clear Self-Tanning Gel can be applied daily until the desired level of color is achieved.

Price: $10.49, Available at www.lorealparis.com and chain drug, food and mass market retailers

L’Oréal Paris Sublime Mousse by Healthy Look - Say goodbye to drippy icky liquid hair color and embrace the mousse!

DESCRIPTION: L’Oréal Paris introduces an innovative new permanent hair color technology that’s as easy to apply as shampoo. The ultra-light, airy mousse formula is simple and mess-free, resulting in perfect gray coverage and natural, shiny color. Just rotate the pump bottle to mix the formula, dispense the foam into your hand and massage into hair as you would apply shampoo. There’s no need to part and section hair, as the mousse formula expands around each strand, sealing in glossy shine. Even the most difficult to reach areas, like the back of your head, are easily covered. Healthy Look Sublime Mousse comes with a deeply hydrating after-color conditioner to protect and condition hair for a soft and high-gloss finish.

Price: $9.99, Available in March 2011 in 12 shades at www.lorealparis.com and chain drug, food and mass market retailers

L’Oréal Paris EverSleek Sulfate-Free Smoothing System – Could this collection of products replace professional straightening treatments? Well for the starting price of $6.99, I’m willing to find out!

DESCRIPTION: The desire for straight, smooth hair and the increasing popularity of professional straightening treatments has resulted in women clamoring for products that protect, smooth, maintain results…and really work. Offering an advanced yet gentle way to achieve smooth results without spending salon prices, L’Oréal Paris introduces EverSleek Sulfate-Free Smoothing System, a breakthrough hair care collection specifically designed to smooth frizzy, unruly or processed hair. Free of harsh sulfates, unnatural silicones and parabens, EverSleek technology contains Argan Oil, Olive Oil and Sunflower Oil to penetrate hair fibers and smooth the cuticle for natural, long-lasting frizz control. With seven products including the first-to-mass silicone-free serum, EverSleek offers a complete hair care system for 48 hours of weightless frizz control.

The EverSleek collection includes the following products: Intense Smoothing Shampoo/Conditioner, Reparative Smoothing Shampoo/Conditioner, Smoothing Deep Conditioner, Humidity Defying Leave-In Crème and Frizz Taming Crème Serum

Price: $6.99 – $8.99 each, Available at www.lorealparis.com and chain drug, food and mass market retailers

L’Oréal Paris Studio Line Collection – For 2011 L’Oréal returns to the scene of the crime and revamps a cult classic….but remains pocket-book friendly at just $4.99.

DESCRIPTION: You asked… L’Oréal Paris listened. For more than 25 years the Studio line has offered men and women the tools needed to create their look and express their styles. In 2011, Studio has undergone a dramatic creative overhaul with new packaging, making it easier to find the styling product perfect for you. In addition to a new look, the Studio line now offers five new products, bringing the range to 12 studio-inspired, sophisticated yet user-friendly offerings. The new Volume and Curl offerings help you achieve weightless volume, frizz control and curl definition for long-lasting hold and body. New Mega Hairspray sprays on clean and holds style in place all day with long-lasting shine. The revamped Studio Line provides both men and women with a full line of gels, mousses, sprays, spritzes and texturizers that meet every styling need.

Price: $4.99 each, Available at www.lorealparis.com and chain drug, food and mass market retailers nationwide.

L’Oréal Paris Double Extend Eye Illuminator Mascara – Ahhh, my personal standout product from L’Oréal for 2011. Double Extend has always been a favorite of mine, so the addition of light-reflecting properties has me doing cartwheels!

DESCRIPTION: L’Oréal Paris Double Extend Eye Illuminator Mascara offers a sophisticated new way to intensify your natural eye color with the power of pearls. In just two simple steps, this light-reflecting lengthening black mascara highlights flecks of color found in eyes, while the sphere-shaped tipping brush applies the pearl-infused top coat, resulting in a truly visible illumination effect. Three different customized shades are designed specifically to enhance blue, green/hazel and brown eyes. The fourth shade is a universal pigment that compliments all eye colors.

Price: $10.95 Available at www.lorealparis.com and chain drug, food and mass market retailers

L’Oréal Paris Studio Secrets Professional The One Sweep Eye Shadow – If you’re a paint by number sort of gal and find yourself challenged in the eye shadow application department, THIS is for you!

DESCRIPTION: Leveraging the “professional-look-made-easy” expertise of the Studio Secrets Professional Collection, L’Oréal Paris introduces the first ever eye shadow trio that provides a multi-shade shadow look in one effortless step. The secret? An innovative eyelid-shaped palette and contoured brush applicator designed to pick up the perfect amount of shadow to define, color and highlight eyes for a complete, professional look. With a simple horizontal sweep of the brush from inner to outer eyelid, the three shades are evenly and expertly distributed from lash line to brow bone. The soft, creamy powder formula packed with Vitamin E boasts all-day wear without creasing or fading. Available in four natural and four playful palettes, each designed to maximize your eye color – blue, green/hazel and brown eyes – along with a universal shade for all eye colors.

Price: $9.95, Available in 8 shades at www.lorealparis.com and chain drug, food and mass market retailers nationwide.

L’Oréal Paris Studio Secrets Professional Magic Smooth Soufflé – You didn’t hear it from me but I swear this is a dead-wringer for La Mer Treatment Creme Foundation. My neighbor, who’s a fan of the aforemention La Mer product, road tested L’Oréal Paris Studio Secrets Professional Magic Smooth Soufflé for ThisThatBeauty..and she agrees!

DESCRIPTION: Designed with L’Oréal Paris’ Studio Secrets Professional expertise, this innovative air-whipped, oil-free foundation makes it easy to achieve a professionally flawless finish every day. Microscopic air bubbles create a light airy base, so skin feels comfortable, not weighted down by layers of coverage. Using L’Oréal Paris’ revolutionary Mati-Crystal Technology, the unique soufflé formula delivers a naturally matte effect that lasts all day without any dullness. The blendable formula smoothes fine lines and wrinkles, while blurring pores and imperfections – transforming skin to velvety-soft perfection.

Price: $15.95, Available in 12 shades at www.lorealparis.com and chain drug, food and mass market retailers nationwide.

Felicia About Felicia

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Felicia Walker Benson is Editor in Chief for ThisThatBeauty and Social Media Beauty Editor at Bergdorf Goodman (her glorious day job!). For Felicia's complete bio, click on the "About Felicia" tab. Follow Felicia on Twitter @ThisThatBeauty

From time to time the good folks from various brands, PR companies, and marketing firms graciously provide product to ThisThatBeauty for editorial consideration. Much appreciated! However, ThisThatBeauty readers can take comfort in knowing that gratis product has never nor will it ever guarantee a mention on my little old blog. Simply put, I write about whatever I darn well please. Thank you very much!

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