HBA Global Expo is the largest Product Development Event & Educational Conference for the Personal Care, Fragrance, and Wellness..it’s all about the business of beauty. While the expo is clearly primarily focused on beauty, there is a humanitarian and educational component.
Two years ago, HBA established the Positively Beautiful award to “recognize a person who has had a positive and inspiring influence on the lives of the very people who are customers of HBA’s many attendees and exhibitors.” This year Kristie Brinkley was the recipient of the Positively Beautiful award, for her work done through Smile Train, a charity dedicated to fixing cleft lip and palate for children in developing countries. Last year’s recipient was singer/songwriter Mary J. Blige.
This year’s expo was kicked off with a powerful keynote from Pamela Baxter, President and CEO of LVMH Perfumes & Cosmetics North America. She spoke about what it takes to build a successful career in a highly competitive business, the benefits of proper networking and the importance of having a mentor.
The companies exhibiting at the expo can take a brand from the first steps of product formulation, to packaging, branding, distribution and all steps in between.
Each year, more than 50 conferences are offered. “Creating a Successful Beauty Brand,” “Reaching Every Woman: The Multi Ethnic Market,” “Green Chemistry: Application in Personal Care and Cosmetic Industry” and “New Packaging Technology for Cosmetics and Personal Care Products” were my personal favorites.
For 2011, the HBA Global Expo will take place in June. I encourage all beauty gurus and geeks (I say that lovingly) to work this conference into you 2011 calendar. Click here for a full list of 2011 conferences.