ThisThatBeauty Reviews: N.Y.C. New York Color

New York Color (NYC) aims to take the guesswork out of flawless makeup application. Products like IndividualEyes shadow palettes are designed for specific eye colors and include a primer, illuminator and four expertly coordinated colors to intensify eye color. There are three shades available, Union Square for brown eyes, Bryant Park for blue eyes and Central Park for green eyes.

On a recent outing I decided to wear Union Square 9the palette for brown eyes). As I picked up the palette for my brown eyes, I remembered Miss ThisThatBeauty herself, Felicia, telling me that  NYC Moody Blue waterproof eyeliner pencil also works well for brown eyes, so, I decided to throw it in the mix.  I finished up the eye look with Maximum Boost Volumizing Mascara . The hardest part of the whole process was figuring out a way to get a good close up shot of my eye.  The complete look is shown below.

The pigment in IndividualEyes shadow is good, though not the creamiest powder shadow that I have used.  The primer does make the shadow more true to the color seen in the palette, so, I suggest you use it.  Shadows contain vitamin A & E and green tea extract to help nourish the delicate eye area.

The Moody Blue waterproof pencil will definitely be used again because it glides on effortlessly and the color is very vibrant. There are seven shades of waterproof eye pencils, I’m looking forward to trying the teal. The mascara did add a bit of volume to my lashes but didn’t experience the “maximum boost” as advertised. The Mascara is available in Black and Blackest Black and contains Pro-Vitamin B5, which is said to moisturize the lashes.

IndividualEyes is retail priced at $4.99. The waterproof eyeliners and Maximum Boost Volumizing Mascara retail for $3.99 each.

New York Color has a full line of cosmetics for face, eyes and lips.  They also have nail polishes and a line of beauty tools that include sponges, applicators and makeup brushes.  To learn more about the brand, their products and to get tips from their resident makeup artist, please visit New York Color website.


This post is written by ThisThatBeauty Contributor, Christene Carr. For more: @ChristeneCarr on twitter and

Christene Carr About Christene Carr

Christene is known among her friends as a jack-of-all-trades, which for her translates to never being bored. By profession, Christene is a marketing and social media strategist and beauty editor. When she is not busy marketing compelling concepts or testing beauty products, she is crafting food and drink recipes, socializing, writing, making dresses, eating, or any of a myriad of random things she thoroughly enjoys.
Connect with Christene: Send Email
Twitter @ChristeneCarr


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