Best Beachy Waves Ever…Thanks Aveda!

Twas the night before Fashion Week and oh what a pity, my hair was in dire need of TLC – quick, fast, and in a jiffy!

It’s a good thing I was lucky enough to receive an invite to an exclusive pre-NYFW event at Aveda Advanced Academy.

Aveda’s Creative Director, Antoinette Beenders, and her team provided personal, one-on-one styling sessions and makeup applications.

Now I’m not sure if it was pure dumb luck, or if my hair was clearly crying out for “expert” hands – but I was fortunate enough to have Ms Beenders herself style my hair….which leads me to the title of this post: “Best Beachy Waves Ever, Thank Aveda”.

Please allow me to narrate through pictures:

Upon arriving at Aveda I thought to myself: “Ahhh, just what I need…a little pre-NYFW pampering.” As I was greeted with a yummy organic cocktail I thought to myself: “YES! THIS!”

After a very frank hair chat with Creative Director, Antoinette Beenders, I felt very confident in her ability to style my hair. It is extremely rare (practically unheard of) that I allow my hair to be styled at press events. History has shown that these things do not end well (for women with hair like mine). But Antoinette and I had a brief, yet thorough and honest conversation which led me to trust her without question (an honor not easily earned)…see how comfortable and trusting I look below:)

Here’s my hair all wet…it’s time for Antoinette to go IN. And still, I am relaxed and confident that she will achieve the results I desire. Side note: The lovely assistant in the pic below was just marvelous…gave me one of my best shampoos ever!

Here are my beachy waves in progress

Here’s a tip from Antoinette to me to you. To impart shine without weighing hair down, try applying your shine product of choice with a Kabuki brush…yes, a Kabuki brush!

And here’s the final result….I am in LOVEĀ  LOVE LOVE. Like I wanna make love to myself IN LOVE (please excuse the yellow picture quality)

Thank you Antoinette! xoxo

Thank you ladies for inviting me to such a lovely event!

Later that evening I cried my eyes out uncertain of how I would maintain the look overnight

I decided to sleep on my chin (I’m a slave to beauty, what can I say) and woke up with this look…not bad! I’d say I maintained 70% of my beachy waves

Later that morning as I prepared for Day One of NYFW, I added a few extra curls (using my Sultra Slim Luxe Iron) and achieved this look.

Thank you again to Aveda, Antoinette Beenders (and her team), the entire staff at Aveda, and the lovely PR ladies who extended the invitation!

Be on the look out for product reviews of some of the press samples I received from Aveda during my recent visit!

I love you all,

Felicia – xoxo

Felicia About Felicia

Felicia Walker Benson is Editor in Chief for ThisThatBeauty and Social Media Beauty Editor at Bergdorf Goodman (her glorious day job!). For Felicia's complete bio, click on the "About Felicia" tab. Follow Felicia on Twitter @ThisThatBeauty

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  1. Christine says:

    Wow, I love your hair like this! The beachy waves look amazing on you. I would have slept on my chin too!

  2. Felicia says:

    @Christine. Thank you! The overnight uncomfortableness was totally worth the preservation of the ‘do:) LOL

  3. Christene says:

    I love it! I had a friend in High School that routinely slept on her face to preserve her hairdo. Her hair was always fresh but her face looked a little…pressed. (sorry – I just had to:)

  4. Mykeshia says:

    Wow! Great look. This maybe a rookie question but what red lipstick color are you wearing and do you usually wear the same signature red lip?


  5. Felicia Felicia says:

    @Mykeshia. Hello and thank you for your comment! The red in the pic is NARS Red Dragon…’s one of my signature reds….but I am a collector of great blue-red lipsticks:)

    Come back soon,

  6. Diva says:

    I LOVE blue-red lipsticks! NARS Scarlet Empress, Make Up For Ever Moulin Rouge, to name a few… but back to hair. I just got the hang of beachy waves using the bendy rods. It allows me to sleep comfortably without sleeping with my head resting on my hands. LOL!


  1. [...] This post was mentioned on Twitter by Sharontina B., ThisThatBeauty, ThisThatBeauty, ThisThatBeauty, ThisThatBeauty and others. ThisThatBeauty said: Need a break from my NYFW Coverage? Ok! Check my post on the BEST BEACHY WAVES ever. @aveda did me right! [...]

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