Find Your Ideal Eye Shadow with PÜR MINERALS’ Virtual Looks Application

Ever want to try out a new look before committing to the purchase? PÜR MINERALS’ virtual looks application allows you to instantly transform before your very eyes!

Go bold…Experiment with hues…Practice application techniques for your eye shape! is your destination for eye shadow experimentation. The interactive site lets you try out an array of Pür Minerals shades from the comfort of your own home. It’s as simple as:

  1. Select your eye color
  2. Choose the brush you want to use (eye shadow, crease or eyeliner)
  3. Pick the shade you want to apply

The virtual brush lets you layer on shadow exactly where you want it, allowing you to create a multitude of eye looks. If you love your creation, Pür Minerals lets you add individual products to your shopping bag or buy the look with a single click.


Felicia About Felicia

Felicia Walker Benson is Editor in Chief for ThisThatBeauty and Social Media Beauty Editor at Bergdorf Goodman (her glorious day job!). For Felicia's complete bio, click on the "About Felicia" tab. Follow Felicia on Twitter @ThisThatBeauty

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  1. Janet says:

    Loved the beachy waves. I recently was gifted some high end eye shadow shades that are iridescent. As a thirty something woman I am scared to death of iridescent shades. Are these fears needless? Can I use these shades? Share some makeup tips please.Stay Beautiful.

  2. Felicia Felicia says:

    @Janet – Thank you…I loved the beachy waves as well! As for your shadow questions, I am linking to an article that I wrote for where i address metallic shadows. I think you will find it helpful. Please let me know:)

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