Spring Trendspotting: Shock Value from N.Y.C. New York Color

We continue our spring trendspotting with N.Y.C. New York Color. The Frugalista Friendly drugstore brand has recently launched Shock Value, a limited edition collection of punchy colors for lips, eyes, cheeks, and nails. “Shock Value” encourages you to give up your old makeup routine and shake things up with flamingo pink lips, bold purple liner, and citrus nails. With a collection that’s affordably priced from $1.99 to $3.99, my advice is to throw caution to the wind and live a little. Go on…liven up those lips, add some spark to your eyes, pop those cheeks, and light up your nails. Spring has sprung!

In A New York Color Minute Quick Dry Nail Polish ($1.99)

Get added shock value with these intense, cutting-edge hues of quick-dry nail enamel. Infused with a hint of shimmer to add depth and shine, the colors are formulated with a high level of pigment for remarkable, brilliant color that won’t fade. Minerals like magnesium, iron, calcium and copper provide strengthening benefits, as the formula boosts shine and speeds drying time. The unique flat brush included produces the ultimate lacquer effect. Limited-Edition Shades: Magenta Flash, Orange Creamsicle

City Duet Blendable Brights Eyeshadow ($2.99)

Create eye-popping looks with this crease-resistant, pigment-rich shadow duo. Color coordinated for maximum impact, the shocking shade combination dramatically highlights and contours eyes. The shades can be worn alone or blended to create a multitude of looks with the included double-ended applicator. Limited-Edition Shades: Electric, Flash

Liquid Eyeliner ($2.99) Electrify eyes with shocking shades of this long-lasting, fast-drying color. The fragrance-free, hypoallergenic liner glides on easily and resists smudging.  The narrow brush allows for precise application. Limited-Edition Shades: Electric Blue, Ultra Violet

Blushable Crème Stick ($3.99) This oil-free, sheer crème dries down to a silky powder finish for longwearing, radiant color that makes cheeks pop. The crème-to-powder formula glides on smoothly for an all-day glow, nourishing skin with Vitamins A, C, and E. The soft and creamy blush blends easily with fingertips to deliver quick, customized intensity and coverage. In an ultra-portable, convenient twist-up stick, the effortless formula allows for quick application on the go.Limited-Edition Shades: Wild Berry, Pink Flash

Extreme Lip Glider Lip Gloss ($3.99)This high-gloss formula shocks lips with vivid, wet-shine color and a glassy finish. Vitamins A, C, and E nourish lips while a complex of extracts and oils provide conditioning benefits. The non-sticky, lightweight, moisturizing gloss provides radiant, vibrant color and lush melon flavor as it smoothes and softens, leaving lips looking ultra-saturated and super-shiny.Limited-Edition Shades: Fuchsia Shock, Wild Orchid, Red Hot

N.Y.C. New York Color is available at chain drugstores and mass merchandisers nationwide. To find a retailer near you visit www.newyorkcolor.com

Felicia About Felicia

Felicia Walker Benson is Editor in Chief for ThisThatBeauty and Social Media Beauty Editor at Bergdorf Goodman (her glorious day job!). For Felicia's complete bio, click on the "About Felicia" tab. Follow Felicia on Twitter @ThisThatBeauty

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  1. carolina says:

    Love this brand!! Love their bronzers :)

  2. Felicia says:

    @Carolina. Yes. NYC offers great bronzers!!!

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