On January 20, in celebration of my blessed date of birth, Youngblood Mineral Cosmetics will launch their line at the uber luxe shopping destination Henri Bendel. OK OK, so the launch is not quite in celebration of my birthday but the grand opening of the Youngblood counter will commence on my birthday and will involve celebratory festivities…so what the heck!
“We’re thrilled to be Bendel’s exclusive mineral brand”, said Pauline Youngblood-Soli, the brand’s founder and creator. Youngblood is the first and only all mineral line to be carried at Henri Bendel. The launch of Youngblood at Bendel firmly plants the cosmetic company’s stake in the ground on the east coast. The move to launch at Henri Bendel is sure to build up Youngblood’s east coast presence to match their reputation and brand power out west (where they are based).
As many of you know, Youngblood was my makeup sponsor last year for my show at Mercedes Benz New York Fashion Week. Now that the brand has set up shop in NYC, here’s your opportunity to experience their products up close and personal. Brave the Fifth Avenue tourists and pop into Henri Bendel to sample the line. You will not be disappointed!
Here’s a recap of my previous coverage of Youngblood: