Estee Lauder: Keeping It Real/Relevant

When it comes to peddling posh beauty products, I imagine that it’s a constant hustle for brands to Keep It Real/Relevant while maintaining and growing their customer base. 

As I was doing my ritualistic stroll of the cosmetics section in Macy’s Short Hills, I spied something fresh and sexy from Estee Lauder -
Well looky here! Ol Estee Lauder is working overtime to “Keep it Real/Relevant”.  Just about every brand in my makeup arsenal offers some form of cream shadow base/primer. So it is very refreshing to see Estee Lauder, an iconic cosmetics powerhouse, take the leap.  As you know, EL owns a slew of beauty brands…the list goes on and on but I’ll just note a few - 
  • MAC
  • Bobbi Brown
  • Prescriptives
  • Aveda

I specifically listed MAC because EL’s eyeshadow base bears a striking resemblance to MAC’s Paint Pot. Perhaps EL dipped into the ol Paint Pot formula vat and decided to create a few demure EL customer-friendly shades. Well regardless of how the EL eyeshadow base came to be, I’m happy to see EL trying something new and “Keeping it Real/Relevant”.

ThisThatBeauty Babes -
Have you tried Estee Lauder Double Wear Stay-in-Place EyeShadow base? If so, what’s the verdict?
Leave a comment. I want to hear your thoughts!
PS: Estee Lauder Double Wear Stay-in-Place ShadowStick bears an uncanny resemblance to MAC Shadestick. I’m not saying, but I’m just saying…
Same stick, different packaging? Yep, me thinks so!
Felicia About Felicia

Felicia Walker Benson is Editor in Chief for ThisThatBeauty and Social Media Beauty Editor at Bergdorf Goodman (her glorious day job!). For Felicia's complete bio, click on the "About Felicia" tab. Follow Felicia on Twitter @ThisThatBeauty

From time to time the good folks from various brands, PR companies, and marketing firms graciously provide product to ThisThatBeauty for editorial consideration. Much appreciated! However, ThisThatBeauty readers can take comfort in knowing that gratis product has never nor will it ever guarantee a mention on my little old blog. Simply put, I write about whatever I darn well please. Thank you very much!

For less sassy verbiage on how products make it to the prestigious pages of ThisThatBeauty, click the tab in the upper right hand corner labeled "Disclosure".


  1. MzDayDream says:

    If I’m not mistaken, I think Estee Lauder owns MAC Cosmetics, so I’m not surprised by the resemblance…

  2. Felicia/ ThisThatBeauty says:

    @MzDayDream – Yep, thats exactly what I was saying in the post :)

    I listed MAC as well as a bunch of other brands owned by Estee Lauder…

Speak Your Mind