When it comes to peddling posh beauty products, I imagine that it’s a constant hustle for brands to Keep It Real/Relevant while maintaining and growing their customer base.
- Bobbi Brown
I specifically listed MAC because EL’s eyeshadow base bears a striking resemblance to MAC’s Paint Pot. Perhaps EL dipped into the ol Paint Pot formula vat and decided to create a few demure EL customer-friendly shades. Well regardless of how the EL eyeshadow base came to be, I’m happy to see EL trying something new and “Keeping it Real/Relevant”.